Joy Hill Exhibition Center by More Design Office

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DESIGN DETAILS
DESIGN NAME:
Joy Hill

PRIMARY FUNCTION:
Exhibition Center

INSPIRATION:
This work is inspired by Dongguan's urban symbols. The hanging installation is inspired by the undulating silhouette of the roof of the Wok Ear House. The bamboo material with high plasticity is chosen as the raw material. Based on the local intangible cultural heritage Knitting Technique of Dongguan’s Straw, the bamboo strips are rearranged, combined, and intertwined to form a rhythmic movement from the simple to the complex and manifest a uniquely artistic atmosphere in the space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Designing is a journey of exploring. In the project of Vanke Joy Hill, MDO wants to create a ceremonial community lounge that can trigger emotional resonance. The design uses modern techniques to portray Lingnan culture. The interplay of light, color, and sequence provides a beautiful and smooth rhythm to the space.

OPERATION / FLOW / INTERACTION:
The reception area adopts the layout of axial symmetry to draw people’s attention to the end of the space. The red stones and the baking painted background echo each other, bringing a unique visual experience to visitors. The array of high colonnades creates a strong sense of ceremony and order for the space. As the empty area under the high ceiling is open and flexible, MDO hopes to build it into a community lounge for a wide variety of scenes. The design capitalizes on the scale of the site with red high-gloss lacquered bookshelves bringing a sense of warmth to the space. The art installation in the center of the space is artwork that can be appreciated from all angles.It continues the design elements of the Wok Ear House and Knitting Technique of Dongguan’s Straw with a lighter shape. The color red echoes the primary color of the space, adding to the free-and-easy atmosphere and manifesting the accessible and inclusive Lingnan culture.

PROJECT DURATION AND LOCATION:
The project started in April 2021 and finished in October 2021.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The use of red stone is inspired by the traditional building material red sandstone, which provides a unique collage of textures for each column instead of the spontaneity of red sandstone. The Ingo Maurer Yoruba Rose lamp is placed on the reception desk to greet visitors in a light and elegant manner. The hanging installation is inspired by the undulating silhouette of the roof of the Wok Ear House. The bamboo material with high plasticity is chosen as the raw material. Based on the local intangible cultural heritage Knitting Technique of Dongguan’s Straw, the bamboo strips are rearranged, combined, and intertwined to form a rhythmic movement from the simple to the complex and manifest a uniquely artistic atmosphere in the space. The atrium continues the feature of axial symmetry, making the artwork become the visual focal point of the space. At every turn of this journey, there are full of surprises. The color red echoes the primary color of the space, adding to the free-and-easy atmosphere and manifesting the accessible and inclusive Lingnan culture. The furniture in the space is designed by MDO and TIWU & Zhao Yun Studio. MDO focus on exploring the beauty of tangible objects and craftsmanship in daily life. By connecting the traditional paper folding and paper cutting art and nesting the geometric interface with the mortise-and-tenon structure, the design conveys the elegance, kindness, independence of the sculpture-like furniture, which is interconnected with the natural environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area:1100 Square Meters

TAGS:
Exhibition, Interior, Commercial, Sales Center, Modern, Simple, Natural, Art

RESEARCH ABSTRACT:
This project is to explore the connection of oriental aesthetics and modern design, traditional images and modern symbols. MDO respects and uses reason to refine the urban culture of Dongguan, depicts the forgotten memories through traditional handicrafts and materials, and transforms these memories into new material elements through a continuous fusion of modern design.The huge volume, dense and light footed materials are constantly constructed, conveying a positive force to people.

CHALLENGE:
MDO believes that a city’s symbols are signs that connect people with its culture. To this end, MDO integrates design with culture, space, and people’s lives with an open mind.

ADDED DATE:
2022-06-29 09:02:07

TEAM MEMBERS (1) :
Director: Justin Bridgland and Director: Jaycee Chui

IMAGE CREDITS:
All materials on the site belong to More Design Office Co.,Ltd

Visit the following page to learn more: https://moredesignoffice.com/interior/


CLIENT/STUDIO/BRAND DETAILS
NAME:
More Design Office

PROFILE:
Founded in 2014 by partners Jaycee Chui and Justin Bridgland, MDO is an interdisciplinary architectural and interior design practice based in Shanghai. MDO Shanghai practice’s global portfolio includes real estate, architecture design,urban renewal, commercial design, product, exhibition and graphic works. MDO UK is a new brand specializing in designing and developing high end sustainable residential projects in Europe. Jaycee Chui is an ARB registered Architect and interior designer, Justin Bridgland is a RIBA chartered Architect and musician. Their diverse cultural backgrounds allow MDO to emphasize the notion of "transformation" in design practice, fusing different cultural contexts into their designs. MDO anchors its ethos on dynamic interactions, between architecture and interior,exploring scale and proportion, material and form, light and color, creating journeys and stories for the space.



NOMINATION DETAILS

Joy Hill Exhibition Center by More Design Office is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Joy Hill Exhibition Center by More Design Office is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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