Xianyan Packaging by Wei Sun

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DESIGN DETAILS
DESIGN NAME:
Xianyan

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.

OPERATION / FLOW / INTERACTION:
The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.

PROJECT DURATION AND LOCATION:
The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging material is special paper, which is environmentally friendly and reusable. Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Envelope size: width 28cm x depth 28cm x height 8cm Inner box size: width 27.4cm x depth 28cm x height 7.4cm

TAGS:
Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food

RESEARCH ABSTRACT:
Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.

CHALLENGE:
In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.

ADDED DATE:
2022-06-29 04:20:03

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng´╝î2021

PATENTS/COPYRIGHTS:
Copyrights belong to DOTONE Brand Design, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
DOTONE Brand Design

PROFILE:
DOTONE is good at understanding and grasping the brand endowment to achieve the purpose of implanting cultural genes, and then communicates the market and customer groups with a systematic and creative aesthetic design language; helps customers sort out, locate, establish, penetrate and transmit the commercial value of the brand. High taste, culture, aesthetics, exclusivity, and differentiation are the brand design propositions advocated by DOTONE. It is also the inheritance and innovation of the oriental humanistic spirit under the overcapacity, consumption upgrade, aesthetic upgrade and cultural change of today's Internet China, presenting international contemporary aesthetics and establishing The ultimate value appeal of cultural self-confidence and brand self-improvement.



NOMINATION DETAILS

Xianyan Packaging by Wei Sun is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xianyan Packaging by Wei Sun is Winner in Packaging Design Category, 2022 - 2023.



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