Dream of the Blue Manual Class Alcoholic Beverage Packaging by Jingzhang Xiao, Ru Li and Aizong Lin |
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| DESIGN NAME: Dream of the Blue Manual Class PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun". The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship. OPERATION / FLOW / INTERACTION: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users. PROJECT DURATION AND LOCATION: 2021-May.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect. Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud. Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle:106 mm x 106 mm x 306 mm Box:160mm x 128 mm x 348 mm TAGS: crafts, Baijiu, spirit, packaging, art RESEARCH ABSTRACT: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development. CHALLENGE: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft. ADDED DATE: 2022-06-24 16:21:20 TEAM MEMBERS (6) : Creative Director：Liandong Zhang；, Creative Director：Huashuang Liu；, Creative Director：Zhaoxin Zhu；, Designer：Jingzhang Xiao；, Designer：Ru Li； and Designer：Aizong Lin IMAGE CREDITS: Jingzhang Xiao, Ru Li and Aizong Lin, 2022. |
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| Visit the following page to learn more: https://baijiahao.baidu.com/s?id=1727002 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JIANGSU YANGHE DISTILLERY CO.,LTD. PROFILE: Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world". |
| AWARD DETAILS | |
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Dream of The Blue Manual Class Alcoholic Beverage Packaging by Jingzhang Xiao, Ru Li and Aizong Lin is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jingzhang Xiao, Ru Li and Aizong Lin. · Click here to register inorder to view the profile and other works by Jingzhang Xiao, Ru Li and Aizong Lin. |
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