Yinno Unico Boutique Store by Linping Chen |
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| DESIGN NAME: Yinno Unico PRIMARY FUNCTION: Boutique Store INSPIRATION: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic. OPERATION / FLOW / INTERACTION: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions. PROJECT DURATION AND LOCATION: PROJECT DURATION: 2021.08.31-2022.05.09 Location: Hangzhou, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost. SPECIFICATIONS / TECHNICAL PROPERTIES: Project area: 310 sqaure meters Type: Boutique Store TAGS: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction RESEARCH ABSTRACT: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability. CHALLENGE: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge. ADDED DATE: 2022-06-24 09:36:51 TEAM MEMBERS (1) : IMAGE CREDITS: HAMO VISION / Ye Song HAMO VISION / Liang Zheng Xing |
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NAME: MMC Design PROFILE: MMC Design with persistent pursuit of refining design and details, it works to create heart-touching, bespoke spaces for every client based on the mindset of life artists. Its design works have won a great many international awards. |
| AWARD DETAILS | |
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Yinno Unico Boutique Store by Linping Chen is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Linping Chen. · Click here to register inorder to view the profile and other works by Linping Chen. |
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