Tuliplanet Gifts Tea Packaging by Leung MukChi

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DESIGN DETAILS
DESIGN NAME:
Tuliplanet Gifts

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Finished in Guangzhou on August 27th, 2021

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2022-06-17 11:34:38

TEAM MEMBERS (1) :


IMAGE CREDITS:
Leung MukChi, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Endess3 Culture Communication Co., Ltd

PROFILE:
Shenzhen Endess3 culture communication Co., Ltd is a comprehensive creative agency engaged in brand image, dynamic design, installation art and immersive interaction. Based on the design concept of surreal oriental artistic conception, STUDIO3.Team explores the possibilities of art and business through synergistic effects between disciplines.



NOMINATION DETAILS

Tuliplanet Gifts Tea Packaging by Leung Mukchi is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tuliplanet Gifts Tea Packaging by Leung Mukchi is Winner in Packaging Design Category, 2022 - 2023.



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