DESIGN NAME: Tuliplanet Gifts
PRIMARY FUNCTION: Tea Packaging
INSPIRATION: The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: Finished in Guangzhou on August 27th, 2021
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2022-06-17 11:34:38
TEAM MEMBERS (1) :
IMAGE CREDITS: Leung MukChi, 2022.
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