Shuang Gou Sheng Fang Alcoholic Beverage Packaging by Yunlin Dai, Chenchen Li and Ruidong Hua

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DESIGN DETAILS
DESIGN NAME:
Shuang Gou Sheng Fang

PRIMARY FUNCTION:
Alcoholic Beverage Packaging

INSPIRATION:
During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.

OPERATION / FLOW / INTERACTION:
The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience. A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV. Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors. Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.

PROJECT DURATION AND LOCATION:
2020-June.2021,Nanjing,Jiangsu The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. ①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking. ②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient. ③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box:150mmx120mmx333mm; Big Bottle:204mmx90.5mmx78mm; small Bottle:63mmx43.5mmx36.5mm。

TAGS:
crafts, Baijiu, spirit, packaging, art

RESEARCH ABSTRACT:
In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time. Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.

CHALLENGE:
The product existed pain points of "liquor leakage", "internal plug difficult to open". Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.

ADDED DATE:
2022-06-16 02:09:29

TEAM MEMBERS (6) :
Creative Director:Liandong Zhang;, Creative Director:Huashuang Liu;, Creative Director:Zhaoxin Zhu;, Designer:Yunlin Dai;, Designer:Chenchen Li; and Designer:Ruidong Hua

IMAGE CREDITS:
Yunlin Dai, Chenchen Li and Ruidong Hua, 2022.

Visit the following page to learn more: https://item.m.jd.com/product/100032051366.ht ml?&utm_source=


CLIENT/STUDIO/BRAND DETAILS
NAME:
JIANGSU SHUANGGOU DISTILLERY CO.,LTD

PROFILE:
Situated in Suqian City, Jiangsu Province, the hometown of Chinese baijiu, the company Jiangsu Shuanggou Distillery CO.,LTD sits in shuanggou town, a thousand-year-old town surrounded by the Huai River and Hongze Lake, and is produced in the Xiacaowan area of Shuanggou, which has the longest winemaking history in China. It is a renowned Chinese spirits which was rated as the first-class liquor at the first national brewing industry conference in 1955. In 2021, with a brand value of RMB 19.964 billion, Shuanggu Distillery was ranked 9th in the "2021 China brand value evaluation information list (light industry)".



NOMINATION DETAILS

Shuang Gou Sheng Fang Alcoholic Beverage Packaging by Yunlin Dai, Chenchen Li and Ruidong Hua is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shuang Gou Sheng Fang Alcoholic Beverage Packaging by Yunlin Dai, Chenchen Li and Ruidong Hua is Winner in Packaging Design Category, 2022 - 2023.



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