Prakrishi Ghee Packaging by Vishal Vora |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Prakrishi PRIMARY FUNCTION: Ghee Packaging INSPIRATION: The central idea was to blend the local culture and the Indian tradition that regards cow as a mother (Gau Mata) and juxtapose it with a unique design style that expresses the brand's quality parameters. As a result, we took inspiration from Maldhari woman (a tribal community of herdsmen and shepherds in Gir forest area) and transformed it into a graphic mnemonic that portrays a remarkable imagery that connects the brand to the very roots of its origin in a seamless and strong way. UNIQUE PROPERTIES / PROJECT DESCRIPTION: DESIGN MANDATE Since the brand positioning of Prakrishi required it to be a premium organic range of product, the design challenge was highly nuanced with multiple objectives. The packaging has to show the key USPs for this 100% organic and genuine Gir Cow Ghee which was prepared with the vedic Bilona Method (process of manually churning the buttermilk in clay pots) and engage the consumers with an interesting design language. OPERATION / FLOW / INTERACTION: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result. PROJECT DURATION AND LOCATION: The project started in March 2020 in India and finished in july 2021 in India, FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We have used Glass bottle as a Primary container, for bottle label we have used natural texture paper and bottle lid we have used white fabric with bee graphic printed all over SPECIFICATIONS / TECHNICAL PROPERTIES: Height 180mm X Width 100mm X Width 100mm TAGS: Dairy Product, Packaging, Branding, Illustration RESEARCH ABSTRACT: Understand the consumer mind set and segment completion how they are performing, based on that data we started the designing and differentiated in term of material and styling of packaging. CHALLENGE: Creative challenge for the project is understanding the completion thoroughly and come up with solution that works for betterment of brand. ADDED DATE: 2022-06-14 08:13:01 TEAM MEMBERS (1) : Vishal Vora IMAGE CREDITS: None |
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| Visit the following page to learn more: http://solbenito.com/portfolio-item/prak |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Prakrishi PROFILE: PRAKRISHI Organic is a certified organic food company provides 100% organic, Chemical free food products to its customer, its mission is to connect every health-conscious citizen of the Earth with the high caliber organic food products that carries goodness of nature. |
| AWARD DETAILS | |
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Prakrishi Ghee Packaging by Vishal Vora is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Vishal Vora. · Click here to register inorder to view the profile and other works by Vishal Vora. |
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