Gere Multifunctional Crockery Shelf by Florian Beser

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DESIGN DETAILS
DESIGN NAME:
Gere

PRIMARY FUNCTION:
Multifunctional Crockery Shelf

INSPIRATION:
Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space. The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc. The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.

OPERATION / FLOW / INTERACTION:
Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.

PROJECT DURATION AND LOCATION:
The project started in early summer 2020 in Aachen and finished in September 2020.

FITS BEST INTO CATEGORY:
Furniture Design

PRODUCTION / REALIZATION TECHNOLOGY:
To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gere-plates: 240mm x 240mm x 20mm Gere-shelf-prototype: 1200mm x 200mm x 1300mm (the size of the shelf varies, because it can be personalised)

TAGS:
ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen

RESEARCH ABSTRACT:
During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used. This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.

CHALLENGE:
The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.

ADDED DATE:
2022-06-09 10:57:59

TEAM MEMBERS (1) :
Designer Florian Beser

IMAGE CREDITS:
Images: Photographer Janosch Bartsch, Gere, 2020

Visit the following page to learn more: http://www.instagram.com/florian_beser


CLIENT/STUDIO/BRAND DETAILS
NAME:
Florian Beser

PROFILE:
Florian Beser is a designer with a focus on products, packaging and furniture. He understands design as the duality of conception and implementation. When concepting, his focus is on analysis, brainstorming and iteration. When implementing, he can indulge his passion for material and prototype experiments. In 2020, Florian Beser graduated with a B.A. Produktdesign from the FH Aachen and is currently working as a junior designer at the WOLKENdieb design agency in Aachen, Germany.



NOMINATION DETAILS

Gere Multifunctional Crockery Shelf by Florian Beser is a Nominee in Furniture Design Category.

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AWARD DETAILS

Gere Multifunctional Crockery Shelf by Florian Beser is Winner in Furniture Design Category, 2022 - 2023.



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