Moon and Tea Mid Autumn Gift Box Packaging by Chenxiang Xi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Moon and Tea Mid Autumn PRIMARY FUNCTION: Gift Box Packaging INSPIRATION: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival. OPERATION / FLOW / INTERACTION: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity. PROJECT DURATION AND LOCATION: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The entire packaging design and implementation strictly adheres to environmentally-frie SPECIFICATIONS / TECHNICAL PROPERTIES: 24.5cm x 8.5cm x 30cm TAGS: - RESEARCH ABSTRACT: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices. CHALLENGE: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance. Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements. Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design. ADDED DATE: 2022-05-28 07:32:27 TEAM MEMBERS (1) : Chenxiang Xi and Chenling Zhang IMAGE CREDITS: Chenxiang Xi, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 5gN² Creative Design Studio PROFILE: 5gN² Creative Design Studio was established in Shanghai and is a well-known creative design company with an international vision. We firmly believe that 1&1 can not only be added but more creative chemical reactions which can bring infinite possibilities to the power of unlimited. |
| AWARD DETAILS | |
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Moon and Tea Mid Autumn Gift Box Packaging by Chenxiang Xi is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Chenxiang Xi for design Moon and Tea Mid Autumn here.· Press Members: Login or Register to request an exclusive interview with Chenxiang Xi. · Click here to register inorder to view the profile and other works by Chenxiang Xi. |
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