Zhi Hou Chinese Baijiu Packaging by Xiongbo Deng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Zhi Hou PRIMARY FUNCTION: Chinese Baijiu Packaging INSPIRATION: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits. OPERATION / FLOW / INTERACTION: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus. PROJECT DURATION AND LOCATION: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag. SPECIFICATIONS / TECHNICAL PROPERTIES: 150mm x150mm x165mm TAGS: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus. RESEARCH ABSTRACT: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable. CHALLENGE: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time. ADDED DATE: 2022-05-26 11:01:05 TEAM MEMBERS (1) : IMAGE CREDITS: Creative Director：Xiongbo Deng Designer：Lingyun creative team |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd. PROFILE: Shenzhen Lingyun Creative Packaging Design Co., Ltd. (referred to as Lingyun Creative) was established in 2013. During the inception phase, the companyfocused on creative packaging of Chinese white spirit products. |
| AWARD DETAILS | |
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Zhi Hou Chinese Baijiu Packaging by Xiongbo Deng is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Xiongbo Deng. · Click here to register inorder to view the profile and other works by Xiongbo Deng. |
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