Sun Dachun Store by Ling Lin |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sun Dachun PRIMARY FUNCTION: Store INSPIRATION: Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" UNIQUE PROPERTIES / PROJECT DESCRIPTION: Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity. OPERATION / FLOW / INTERACTION: The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility. PROJECT DURATION AND LOCATION: The project finished in 2021 in Jiangsu, China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space. SPECIFICATIONS / TECHNICAL PROPERTIES: The retro and science fiction design elements build the space imagination. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. As the lights are gradually lit up, the color and texture of the materials change to reflect the most authentic emotions. People will re-examine their own hearts and the surrounding environment in the amplified personal emotions. TAGS: interior design, store, fashion, material, modern RESEARCH ABSTRACT: The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices. CHALLENGE: The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown. ADDED DATE: 2022-05-25 02:44:45 TEAM MEMBERS (1) : Designer: Ling Lin IMAGE CREDITS: Ling Lin, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Fungc Hh Design PROFILE: Fungc Hh Design is a cutting-edge design company offering systematic brand creation and optimization services. The business scope covers architectural planning, space design, brand planning, display, product design, and construction management in the fields of commercial space, office exhibition hall, hospitality, cultural and sports education, villa, etc. Dedicated to discovering and disseminating design aesthetics, the design team brings traditional Chinese art to the public in a more efficient, accurate, and three-dimensional manner to return to the modern era. With the respect for oriental aesthetics and the interoperability of exploration, its design combines commercial space with art, collides with aesthetic achievements, and truly brings art to life. |
| AWARD DETAILS | |
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Sun Dachun Store by Ling Lin is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Ling Lin. · Click here to register inorder to view the profile and other works by Ling Lin. |
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