Hair For Hope Cancer Care Initiative Promotion by Onedor Co. Ltd. |
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| DESIGN NAME: Hair For Hope Cancer Care Initiative PRIMARY FUNCTION: Promotion INSPIRATION: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose. The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit. Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. OPERATION / FLOW / INTERACTION: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management. PROJECT DURATION AND LOCATION: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation. FITS BEST INTO CATEGORY: Social Design |
PRODUCTION / REALIZATION TECHNOLOGY: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community. SPECIFICATIONS / TECHNICAL PROPERTIES: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated. In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. TAGS: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation RESEARCH ABSTRACT: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps. The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. CHALLENGE: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters. ADDED DATE: 2022-05-18 09:24:17 TEAM MEMBERS (7) : HOPE Foundation for Cancer Care:, Elaine Su, CEO, Jeremiah Lin, Director of PR, , ONEDOR Co. Ltd.:, Tenniel Liu, Founder and Director and Tina Wu, Co-Founder and Brand Strategist IMAGE CREDITS: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022. Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022. Image #3: Creator Tenniel Liu, Flag of Hope ,2022. Image #4: Creator Tenniel Liu, I am Hope Pins ,2022. Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Onedor Co. Ltd. PROFILE: Onedor is an innovation and design agency cultivating creative culture through product and service design that contribute to the resilience of the way we live and the environment we live in. |
| AWARD DETAILS | |
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Hair For Hope Cancer Care Initiative Promotion by Onedor Co. Ltd is Winner in Social Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Onedor Co. Ltd.. · Click here to register inorder to view the profile and other works by Onedor Co. Ltd.. |
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