The Language of Emotion and Time Cake Packaging by Jiaxin Lv

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DESIGN DETAILS
DESIGN NAME:
The Language of Emotion and Time

PRIMARY FUNCTION:
Cake Packaging

INSPIRATION:
People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.

OPERATION / FLOW / INTERACTION:
The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.

PROJECT DURATION AND LOCATION:
The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging size is 15cm*15cm*15cm

TAGS:
FRESHER; PACKING; CAKE; FLOWERS

RESEARCH ABSTRACT:
The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.

CHALLENGE:
The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape

ADDED DATE:
2022-05-18 02:56:11

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jiaxin Lv, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

The Language of Emotion and Time Cake Packaging by Jiaxin Lv is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Language of Emotion and Time Cake Packaging by Jiaxin Lv is Winner in Packaging Design Category, 2022 - 2023.



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