DESIGN NAME: Pet Pet
PRIMARY FUNCTION: Brand Products
INSPIRATION: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
UNIQUE PROPERTIES / PROJECT DESCRIPTION: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
OPERATION / FLOW / INTERACTION: After the brands packaging redesign the new packages had a better optical impact to the clients.
PROJECT DURATION AND LOCATION: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: The materials use for the packaging are plastic doypacks.
SPECIFICATIONS / TECHNICAL PROPERTIES: Plastic doypack Width 140mm x depth 60mm x Height 210mm
TAGS: Rebranding, packaging design, packaging, pets
RESEARCH ABSTRACT: For this project there was no research.
CHALLENGE: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
ADDED DATE: 2022-05-06 13:33:12
TEAM MEMBERS (2) : Creative Director - Antonia Skaraki and Art Director - Valia Alousi
IMAGE CREDITS: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
|