Kellipops Packaging by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Kellipops PRIMARY FUNCTION: Packaging INSPIRATION: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Plastic Doypack SPECIFICATIONS / TECHNICAL PROPERTIES: Small plastic doypacks. Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm TAGS: Rebranding, packaging design, snack, chocolate snack RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-05-06 11:08:17 TEAM MEMBERS (2) : Creative Director - Antonia Skaraki and Art Director - Andreas Deskas IMAGE CREDITS: Antonia Skaraki, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: VIAP PROFILE: Viap Mentel is a company trading sweet and savory products |
| AWARD DETAILS | |
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Kellipops Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Antonia Skaraki for design Kellipops here.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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