Kellipops Packaging by Antonia Skaraki

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DESIGN DETAILS
DESIGN NAME:
Kellipops

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic Doypack

SPECIFICATIONS / TECHNICAL PROPERTIES:
Small plastic doypacks. Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm

TAGS:
Rebranding, packaging design, snack, chocolate snack

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2022-05-06 11:08:17

TEAM MEMBERS (2) :
Creative Director - Antonia Skaraki and Art Director - Andreas Deskas

IMAGE CREDITS:
Antonia Skaraki, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
VIAP

PROFILE:
Viap Mentel is a company trading sweet and savory products



NOMINATION DETAILS

Kellipops Packaging by Antonia Skaraki is a Nominee in Packaging Design Category.

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AWARD DETAILS

Kellipops Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2022 - 2023.



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