Borjomi Limited Edition Packaging by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Borjomi PRIMARY FUNCTION: Limited Edition Packaging INSPIRATION: Fireworks. A magical entity. Your soul has been rejuvenated. Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture. The visual imprint of "The Great Rejuvenator". UNIQUE PROPERTIES / PROJECT DESCRIPTION: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation. OPERATION / FLOW / INTERACTION: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging. PROJECT DURATION AND LOCATION: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Packaging design, limited edition, can design, sparkling water RESEARCH ABSTRACT: - CHALLENGE: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch. We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging. ADDED DATE: 2022-05-06 10:21:39 TEAM MEMBERS (3) : creative director: Antonia Skaraki, art director: Valia Alousi & Andreas Deskas and designer: Alexandros Tsakiris IMAGE CREDITS: Antonia Skaraki, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Borjomi PROFILE: - |
| AWARD DETAILS | |
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Borjomi Limited Edition Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Antonia Skaraki for design Borjomi here.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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