Altitude Series Wine Label by Yanhui Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Altitude Series PRIMARY FUNCTION: Wine Label INSPIRATION: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure. OPERATION / FLOW / INTERACTION: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well. PROJECT DURATION AND LOCATION: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification. SPECIFICATIONS / TECHNICAL PROPERTIES: Width: 90MM, height: 95MM TAGS: Shangri-La, treasure, map, poster, wine, packaging design RESEARCH ABSTRACT: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually. CHALLENGE: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time. ADDED DATE: 2022-04-21 08:37:28 TEAM MEMBERS (2) : Creative Director: Xia Ling and Designer: Wang Yang IMAGE CREDITS: Creative Director: Xia Ling |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wuhan Pufine Creative Technology Co., Ltd. PROFILE: Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has complete and comprehensive creative output capabilities such as brand top consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions. |
| AWARD DETAILS | |
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Altitude Series Wine Label by Yanhui Zhang is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yanhui Zhang. · Click here to register inorder to view the profile and other works by Yanhui Zhang. |
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