Wan Shan Jiu 5696 Baijiu Packaging by Zhang Yanhui |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Wan Shan Jiu 5696 PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" OPERATION / FLOW / INTERACTION: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste. PROJECT DURATION AND LOCATION: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: Gift Box Size:325*155*115mm Bottle Size:248*82mm TAGS: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl RESEARCH ABSTRACT: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design. CHALLENGE: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West. ADDED DATE: 2022-04-21 08:10:12 TEAM MEMBERS (5) : Creative Director: Zhang Yanhui, Designer: Xiang Shasha, Illustration：Wang shijie, Technical director: Zhou Xiaoli and 3D Scene Rendering：Luo Kang IMAGE CREDITS: Xiang Shasha Wang shijie |
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| Visit the following page to learn more: http://www.sh600696.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wuhan Pufine Creative Technology Co., Ltd. PROFILE: Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has complete and comprehensive creative output capabilities such as brand top consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions. |
| AWARD DETAILS | |
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Wan Shan Jiu 5696 Baijiu Packaging by Zhang Yanhui is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Zhang Yanhui. · Click here to register inorder to view the profile and other works by Zhang Yanhui. |
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