Bethru Packaging by Izabela Jurczyk

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DESIGN DETAILS
DESIGN NAME:
Bethru

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.

OPERATION / FLOW / INTERACTION:
BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.

PROJECT DURATION AND LOCATION:
The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
printing on bottle Technical projection showing white underprint Pantone: 1225C, 292C, 191C flow-packs Technical projection of flow-packs. Pantone: 1225C, 292C, 191C individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm Pantone: 1225C, 292C, 191C embossing, white printing individual bottle band - multi surface / glass / bathroom Technical projection CMYK leaflet Technical projection. Pantone solid uncoated 292U embossing shipper box / 698 x 659 mm Technical projection white printing

TAGS:
packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable

RESEARCH ABSTRACT:
We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.

CHALLENGE:
The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.

ADDED DATE:
2022-03-30 20:55:36

TEAM MEMBERS (4) :
brand concept: Rui Bento, visual design concept: Izabela Jurczyk , graphic design: Studio Design and production of photos and film: Robert Przybysz

IMAGE CREDITS:
Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design

Visit the following page to learn more: http://bethru.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Bethru

PROFILE:
Bethru as an organic brand, modern. It introduces products that are inspired by ecology. Provides professional and practical knowledge. Inspires life more ECO. Has a reusable product. Bethru products allows to have a clean house using safe, trendy and nice-looking products while minimizing my impact on the environment, saving space and money for other more relevant purposes.

NOMINATION DETAILS

Bethru Packaging by Izabela Jurczyk is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bethru Packaging by Izabela Jurczyk is Winner in Packaging Design Category, 2021 - 2022.



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