Imaginator Imagination Game Cards by Neringa Orlenok

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DESIGN DETAILS
DESIGN NAME:
Imaginator

PRIMARY FUNCTION:
Imagination Game Cards

INSPIRATION:
The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.

OPERATION / FLOW / INTERACTION:
Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!

PROJECT DURATION AND LOCATION:
The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.

TAGS:
Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design

RESEARCH ABSTRACT:
A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.

CHALLENGE:
The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.

ADDED DATE:
2022-03-30 11:48:22

TEAM MEMBERS (2) :
Designer: Neringa Orlenok and Product Developer: Vita Markevičiūtė

IMAGE CREDITS:
Image #1-5: Photographer Karolis Milaševičius

Visit the following page to learn more: http://neringa.orlenok.design
CLIENT/STUDIO/BRAND DETAILS
NAME:
Innospark

PROFILE:
Innospark develops and sells creative play objects for children in the preschool age with the brand edu2. The company was born in a small and proud country of Lithuania which is famous for its beautiful nature, for one of the oldest languages on Earth, for talented people, and for much more. Environment is the third teacher, says Reggio Emilia Approach to early children development. Innospark design objects for creating an inspiring environment in any child-centered setting. Their products invite children to act, imagine, create, and learn through play. From the very beginning Innospark maintain a strong belief that environment has a significant impact on children and society. When designing new products, they feel responsible for offering parents and teachers such tools and toys that will help them raising creative, confident, and resourceful generation. Toy stores are full of short lasting, trendy toys which look attractive but get forgotten quickly. They take up space and encourage consumption. We care about continuity and develop products with sustainable value. Family and human relationship for them are not just cliché marketing taglines. They wish edu2 products to invite family and friends getting together and enjoying each other, like sitting around a campfire. Family DNA influences the designs of their products. Innospark use a lot of round shapes, always think about multifunctional use, and seek to inspire imagination. Innospark DNA formula would not be complete without the most important element of their vision. Innospark strive to develop time-resistant products that create memories, products that can be passed from one generation to another. Their vision is creating and developing creative play products with personal history. You are right if you think tehy have an ambitious vision. It is ambitious and inspiring. Innospark comes from two words – innovation and spark. They enjoy the arduous process of designing and developing new products. That’s when you can see sparks their eyes! Edu2 name has a lot meaning for them. It reflects their belief that creativity is one of most important competences of the next generation, and adding creativity into everyday learning environments will bring them to the next level of education. The edu2 name also remind that the world is changing very fast, and we should always think about how we can help raising children ready for meeting the future challenges. And finally, edu2 is a reminder that we should always think about the next step and make double efforts to be constantly learning and reinventing ourselves.

NOMINATION DETAILS

Imaginator Imagination Game Cards by Neringa Orlenok is a Nominee in Toy, Games and Hobby Products Design Category.

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AWARD DETAILS

Imaginator Imagination Game Cards by Neringa Orlenok is Winner in Toy, Games and Hobby Products Design Category, 2021 - 2022.



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