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| DESIGN DETAILS |
DESIGN NAME:
Fading Traditional Trades and Crafts
PRIMARY FUNCTION:
Book
INSPIRATION:
Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
OPERATION / FLOW / INTERACTION:
The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
PROJECT DURATION AND LOCATION:
The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
TAGS:
Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
RESEARCH ABSTRACT:
Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
CHALLENGE:
The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
ADDED DATE:
2022-03-30 09:54:08
TEAM MEMBERS (2) :
Jesvin Yeo and Alvin Ng.
IMAGE CREDITS:
All images: Photographer Victor Gui, 2021 and 2022
PATENTS/COPYRIGHTS:
Copyrights belong to Jesvin Yeo, 2021
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| COMMENTS |
| Giulia Esposito |
Comment #15821 on December 28, 2022, 3:34 am |
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I am absolutely thrilled to be able to witness the success of this amazing work! Fading Traditional Trades and Crafts is a book of immense visual beauty and cultural importance. It is so important to document and preserve the legacy of these trades and crafts, and the designer has done an a remarkable job in communicating their importance. The book has a distinct aesthetic, each page is a work of art in itself. The design is incredibly engaging and the book is truly unforgettable. It is a great example of Print and Published Media Design and a work deserving of celebration. Congratulations to Jesvin Yeo for this incredible achievement!
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| Victoria Hill |
Comment #37147 on January 3, 2023, 11:56 am |
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The work "Fading Traditional Trades and Crafts" by Jesvin Yeo is an exceptional example of design excellence that has been duly recognized with the Platinum A' Design Award in Print and Published Media Design. This book is an innovative and unique combination of traditional book forms and new technologies, pushing the boundaries of book design. The use of 3D embossing to highlight intricate details of the works crafted by traditional Singaporean artisans is remarkable and the pastel chalk encourages reader engagement. Jesvin Yeo's dedication to record the vanishing traditional crafts and to trace them to their meaningful beginnings is highly commendable and makes this book an invaluable resource for future generations.
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| Valentina Rossi |
Comment #40947 on January 3, 2023, 1:15 pm |
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Jesvin Yeo's award-winning work "Fading Traditional Trades and Crafts" is a remarkable example of how traditional book forms can be combined with new technologies to create a unique, visually stimulating and engaging experience. This work is a great testament to the importance of preserving our cultural heritage and safeguarding the legacy of our ancestors.
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| Thomas Anderson |
Comment #41463 on January 3, 2023, 1:27 pm |
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Wow, what a beautiful work! This book is truly remarkable, with its 3D embossing technique bringing to life the intricate details of traditional Singaporean artisans and their works. Not only does this create an interesting visual, but it also pays homage to the meaningful beginnings of these crafts. The use of pastel chalk also encourages reader engagement, as they are able to color the pages and discover these lost arts. It is very special that we can help safeguard and support what our ancestors have passed down to us. This work is an incredible reminder of the importance of preserving our cultural heritage.
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| Patricia Miller |
Comment #45874 on January 3, 2023, 3:18 pm |
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This award-winning work highlights the intricate details of traditional crafts, showcasing them in an engaging and meaningful way.
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| Paul Williams |
Comment #65690 on January 4, 2023, 12:38 am |
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Fading Traditional Trades and Crafts by Jesvin Yeo is an outstanding example of design excellence. This book captures and preserves the intricate details of Singaporean traditional crafts, from dragon boats to Peranakan beaded shoes, in a unique way through the use of 3D embossing technology. The book encourages readers to engage in the lost art of our ancestors by colouring the pages to bring attention to this intangible cultural heritage. The book is a beautiful combination of traditional book forms and new technologies, pushing the boundaries of design in an innovative way. It is an inspiring work that will help ensure the preservation of Singapore's traditional crafts for future generations.
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| Paul Phillips |
Comment #76688 on January 4, 2023, 5:54 am |
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I am in absolute awe of the creativity and thought that went into this incredible work. The 3D embossing technique used to highlight the intricate details of the works created by traditional Singaporean artisans is simply stunning! By using pastel chalk, the book encourages reader engagement and helps bring attention to the significance of this intangible cultural heritage. It is works like this that help safeguard and support the lost art of our ancestors. Congratulations to the designer for their extraordinary success in winning the A' Design Award for their work "Fading Traditional Trades and Crafts"!
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| Elena Petrenko |
Comment #79665 on January 4, 2023, 7:33 am |
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This book is a creative and innovative way to preserve and celebrate the unique traditional crafts of Singapore.
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| Hien Nguyen |
Comment #81121 on January 4, 2023, 8:31 am |
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I am delighted to admire and celebrate the award-winning work of Jesvin Yeo for their book, ‘Fading Traditional Trades and Crafts’. It is an outstanding accomplishment to receive such a high recognition for this work and it is a testament to their creativity, innovation and passion for design.
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| Adam Harris |
Comment #87210 on January 4, 2023, 1:23 pm |
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I am absolutely in awe of this work! Fading Traditional Trades and Crafts is an incredible example of creative design and a unique way to celebrate the cultural heritage of Singapore. The use of the 3D embossing technique to highlight the intricate details of the works crafted by traditional Singaporean artisans is truly remarkable and the pastel chalk to encourage reader engagement is a wonderful addition. I am also incredibly impressed by the research and dedication that went into this project to document Singapore's lost or vanishing traditional crafts, and the challenges of production during the covid-19 pandemic were managed exceedingly well. This work is a great example of how design can be used to celebrate culture and help safeguard and support this intangible cultural heritage.
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| Chloe Turner |
Comment #93046 on January 4, 2023, 7:52 pm |
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I am absolutely mesmerized by the work of Jesvin Yeo, which celebrates the traditional trades and crafts of Singapore. It is a poignant reminder of the beauty and history of our culture, and how important it is to preserve it for future generations. The work is a testament to the craftsmanship and skill that our ancestors passed down, and the designer has done a wonderful job of capturing and presenting it in a meaningful way. It is a truly remarkable piece of art and a deserved winner of the A' Design Award. Congratulations, Jesvin Yeo!
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| Mark Allen |
Comment #94936 on January 4, 2023, 10:58 pm |
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This incredible work is a testament to the importance of preserving traditional crafts and artisans' work. It is a wonderful example of combining traditional book forms with new technologies and pushing the boundaries of book design. It is inspiring to see how this book encourages reader engagement and how it highlights the intricate details of the works crafted by traditional Singaporean artisans. It is truly an amazing work that deserves this award.
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