The Aodh Irish Whiskey Packaging by Tiago Russo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Aodh PRIMARY FUNCTION: Irish Whiskey Packaging INSPIRATION: Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story. Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound. Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology. OPERATION / FLOW / INTERACTION: The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside. The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience. PROJECT DURATION AND LOCATION: Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements. SPECIFICATIONS / TECHNICAL PROPERTIES: Exo-Display: 230W x 200D x 300H Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience. TAGS: Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product RESEARCH ABSTRACT: The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury. CHALLENGE: The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire. ADDED DATE: 2022-03-28 13:14:00 TEAM MEMBERS (2) : Tiago Russo and Katia Martins IMAGE CREDITS: Tiago Russo, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The Craft Irish Whiskey Co. PROFILE: Craft Irish Whiskey Co. (CIWC) was founded with a clear intention to exploit the rapid evolution of the global Irish whiskey market by creating a range of premium and ultra-premium Irish whiskies. The dramatic growth of the Irish whiskey market over the last twenty years has led to consumer reappraisal of the category, leaving the premium end under-served. Similarly, traditional whiskey companies have not seized modern marketing techniques despite the rapid penetration of brown spirits amongst the 25-45 year-old category. CIWC aims to meet this market need, offering high-quality whiskeys sold as rare and collectible releases. |
| AWARD DETAILS | |
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The Aodh Irish Whiskey Packaging by Tiago Russo is Winner in Limited Edition and Custom Design Category, 2021 - 2022.· Read the interview with designer Tiago Russo for design The Aodh here.· Press Members: Login or Register to request an exclusive interview with Tiago Russo. · Click here to register inorder to view the profile and other works by Tiago Russo. |
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