Alpine Sprout Green Tea Packaging by Jie Yang

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DESIGN DETAILS
DESIGN NAME:
Alpine Sprout

PRIMARY FUNCTION:
Green Tea Packaging

INSPIRATION:
Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.

OPERATION / FLOW / INTERACTION:
Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.

PROJECT DURATION AND LOCATION:
The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outer package is 100 mm thick, 350 mm long and 350 mm wide.

TAGS:
Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit

RESEARCH ABSTRACT:
This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.

CHALLENGE:
1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color. 2.Finally, the problem is solved by repeated printing.

ADDED DATE:
2022-03-26 13:00:06

TEAM MEMBERS (1) :
JieYang

IMAGE CREDITS:
Jie Yang, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Decelent

PROFILE:
Decelent (Shenzhen) Brand Planning and Design Institution has a complete industrial chain from brand value orientation, brand planning, brand image shaping (upgrading), commercial space design, to brand communication strategy and implementation, and is determined to help enterprises build an excellent brand system and shape an international brand image.

NOMINATION DETAILS

Alpine Sprout Green Tea Packaging by Jie Yang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Alpine Sprout Green Tea Packaging by Jie Yang is Winner in Packaging Design Category, 2021 - 2022.



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