Proshot Coffee Package by Mohsen Koofiani

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DESIGN DETAILS
DESIGN NAME:
Proshot Coffee

PRIMARY FUNCTION:
Package

INSPIRATION:
The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.

OPERATION / FLOW / INTERACTION:
1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years. 2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products. 3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.

PROJECT DURATION AND LOCATION:
The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the design presented in the illustration section, the watercolor technique has been used. In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).

SPECIFICATIONS / TECHNICAL PROPERTIES:
3 layer, valved, side fold coffee package Material: BOPP Dimensions: w: 140 mm D: 100 mm H: 360 mm

TAGS:
Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design

RESEARCH ABSTRACT:
Type of Research: Field research, internet research Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer. Methodology: case study and survey Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook. Participants: Proshot coffee factory staff Results: creating a nomadic coffee processing method represented by giant characters. Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.

CHALLENGE:
Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.

ADDED DATE:
2022-03-24 20:05:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani

PATENTS/COPYRIGHTS:
PROSHOT COFFEE Co. ©® 2022

Visit the following page to learn more: https://instagram.com/samikoofiani
CLIENT/STUDIO/BRAND DETAILS
NAME:
PROSHOT COFFEE

PROFILE:
This production unit has started its activity in the field of food production in 1977 and during more than 4 decades of continuous activity, has always put the quality of products and consumer satisfaction at the forefront of its work. In line with the needs of society and the need to offer new products, we decided to equip the unit with the most modern devices and technology in the world to roast and process coffee, as well as improve the quality and quantity of products and provide the best. May this innovation and dynamism in the production of products provide the complete satisfaction of our dear compatriots. Proshot Coffee Factory, by employing experienced personnel, specialized management, and having the most modern roasting and coffee processing machines, has provided the possibility of producing roasted coffees for making espresso and brewed coffees. This is the ability of Proshot Coffee from other coffee producers. It has made it distinct. Due to the concerns of Proshot coffee management in promoting community health, people's access to high-quality coffee is very important for Proshot collection. Therefore, in this set, the customer is not a fleeting goal, but the end goal and end of all our actions. This goal will not be possible without observing the rules and standards of the standard.

NOMINATION DETAILS

Proshot Coffee Package by Mohsen Koofiani is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Proshot Coffee Package by Mohsen Koofiani is Winner in Packaging Design Category, 2021 - 2022.



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