Valenlime Packaging by Wallrus Design Studio

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DESIGN DETAILS
DESIGN NAME:
Valenlime

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!

OPERATION / FLOW / INTERACTION:
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.

PROJECT DURATION AND LOCATION:
This project was started at January 2018 in Tehran-Iran and was ended on September 2018

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 110mm x Depth 27.2mm x Height 115mm

TAGS:
Dried Fruit, Packaging, Creative Design, Valenlime

RESEARCH ABSTRACT:
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature. However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!

CHALLENGE:
We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature. However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!

ADDED DATE:
2022-03-24 14:23:59

TEAM MEMBERS (2) :
Illustrator: Matin Mirzaei and Design Director: Iman Ale Mozaffar

IMAGE CREDITS:
Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar

PATENTS/COPYRIGHTS:
Copyright Valenlime co., all right reserved.

Visit the following page to learn more: http://wallrusstudio.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Valenlime Co.

PROFILE:
WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio that deliver great solutions. They study about market and try to understand the main subject of orders clearly, then use them to create a creative new solution. Finding solution in all design projects is interesting challenges for them, so always they stay ready to say “Yes, we can do it”

NOMINATION DETAILS

Valenlime Packaging by Wallrus Design Studio is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Valenlime Packaging by Wallrus Design Studio is Winner in Packaging Design Category, 2021 - 2022.



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