DESIGN NAME: Valenlime
PRIMARY FUNCTION: Packaging
INSPIRATION: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
OPERATION / FLOW / INTERACTION: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
PROJECT DURATION AND LOCATION: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 110mm x Depth 27.2mm x Height 115mm
TAGS: Dried Fruit, Packaging, Creative Design, Valenlime
RESEARCH ABSTRACT: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
CHALLENGE: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
ADDED DATE: 2022-03-24 14:23:59
TEAM MEMBERS (2) : Illustrator: Matin Mirzaei and Design Director: Iman Ale Mozaffar
IMAGE CREDITS: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
PATENTS/COPYRIGHTS: Copyright Valenlime co., all right reserved.
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