Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou

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DESIGN DETAILS
DESIGN NAME:
Mid Autumn Festival Gift Tea

PRIMARY FUNCTION:
Packaging

INSPIRATION:
In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.

OPERATION / FLOW / INTERACTION:
At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.

PROJECT DURATION AND LOCATION:
The project started in January 2021 in Beijing and finished in August 2021 in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 300mm x Depth 300mm x Height 50mm

TAGS:
Tea, Gift, Premium, Blue, Moon

RESEARCH ABSTRACT:
Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.

CHALLENGE:
how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.

ADDED DATE:
2022-03-24 10:41:33

TEAM MEMBERS (1) :


IMAGE CREDITS:
Li Jiuzhou, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Li jiuzhou Studio

PROFILE:
Li jiuzhou Studio designed a gift tea for Mid-Autumn Festival. The studio enjoys a national reputation for designing products with its own culture. Studio creative field includes VI / kV / information design / Web Design / photo album design / movie poster design / product design / clothing design / brand design, etc

NOMINATION DETAILS

Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou is Winner in Packaging Design Category, 2021 - 2022.



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