Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou |
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| DESIGN NAME: Mid Autumn Festival Gift Tea PRIMARY FUNCTION: Packaging INSPIRATION: In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion. OPERATION / FLOW / INTERACTION: At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea. PROJECT DURATION AND LOCATION: The project started in January 2021 in Beijing and finished in August 2021 in Beijing. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 300mm x Depth 300mm x Height 50mm TAGS: Tea， Gift， Premium， Blue， Moon RESEARCH ABSTRACT: Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture. CHALLENGE: how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements. ADDED DATE: 2022-03-24 10:41:33 TEAM MEMBERS (1) : IMAGE CREDITS: Li Jiuzhou, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Li jiuzhou Studio PROFILE: Li jiuzhou Studio designed a gift tea for Mid-Autumn Festival. The studio enjoys a national reputation for designing products with its own culture. Studio creative field includes VI / kV / information design / Web Design / photo album design / movie poster design / product design / clothing design / brand design, etc |
| AWARD DETAILS | |
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Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Li Jiuzhou. · Click here to register inorder to view the profile and other works by Li Jiuzhou. |
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