Eco Smile Packaging by Musa Celik |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Eco Smile PRIMARY FUNCTION: Packaging INSPIRATION: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal. While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product. While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial. The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people. OPERATION / FLOW / INTERACTION: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales. The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation. PROJECT DURATION AND LOCATION: Turkey, 07 July 2021 - 20 November 2021 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable. Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste. In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging. SPECIFICATIONS / TECHNICAL PROPERTIES: Height 29 cm X Length 9,5 cm X Width 6,4 cm TAGS: Eco-friendly, Natural, Minimal, Vegan, Recyclable RESEARCH ABSTRACT: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products. As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint. CHALLENGE: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design. The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design. ADDED DATE: 2022-03-23 08:53:48 TEAM MEMBERS (1) : Musa Çelik, Efe Esa, Efkan Aydınlı IMAGE CREDITS: Musa Celik, 2021. |
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| Visit the following page to learn more: https://gleen.co | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Gleen PROFILE: Gleen aims to differentiate with bio-based production. The product range includes liquid laundry detergent, fabric softener, dishwashing liquid, and daily cleaning spray. The brand offers these hypoallergenic products with natural plant-based content and recyclable packages. |
| AWARD DETAILS | |
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Eco Smile Packaging by Musa Celik is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Musa Celik. · Click here to register inorder to view the profile and other works by Musa Celik. |
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