Bank of England Photography by Matteo Ruisi |
Home > Winners > #139565 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Bank of England PRIMARY FUNCTION: Photography INSPIRATION: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious. UNIQUE PROPERTIES / PROJECT DESCRIPTION: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design. The images have been grouped into three categories, that are groups of notes, details, and abstract. OPERATION / FLOW / INTERACTION: Images for branded photography can be used on digital and print applications. PROJECT DURATION AND LOCATION: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set. Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion. The entire body of work was shot at the photographer's home studio in Chartham, Kent. FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit. Using a shallow depth of field and backlighting with black material to create show through on areas of the notes. Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand. SPECIFICATIONS / TECHNICAL PROPERTIES: Resolution 350 x 350 Dimensions 6720 x 4480 ISO Speed 100 Exposure time 1 125 Colour profilesRGB IEC61966 2.1 Colour spaceRGB TAGS: Banknotes, Bank of England, Notes, Pound Sterling, British Pound RESEARCH ABSTRACT: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved. CHALLENGE: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank. ADDED DATE: 2022-03-21 17:21:53 TEAM MEMBERS (3) : Creative Director: Matteo Ruisi, Creative Director: Peter McCabe and Photographer: Lee Funnell IMAGE CREDITS: Image #1: Photographer Lee Funnell Image #2: Photographer Lee Funnell Image #3: Photographer Lee Funnell Image #4: Photographer Lee Funnell Image #5: Photographer Lee Funnell PATENTS/COPYRIGHTS: Bank of England |
||||
| Visit the following page to learn more: http://bit.ly/3JHy8LE | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Bank of England PROFILE: The Bank of England is the central bank of the United Kingdom. Its been founded in 1694 and it became an independent public organisation in 1998. Its function is to maintain monetary and financial stability, issue banknotes, and store gold. The Bank is one of eight banks authorised to issue banknotes in the United Kingdom, has a monopoly on the issue of banknotes in England and Wales, and regulates the issue of banknotes by commercial banks in Scotland and Northern Ireland. As a regulator and central bank, the Bank of England has not offered consumer banking services for many years, but it still does manage some public-facing services such as exchanging superseded bank notes. |
| AWARD DETAILS | |
 |
Bank of England Photography by Matteo Ruisi is Winner in Photography and Photo Manipulation Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Matteo Ruisi. · Click here to register inorder to view the profile and other works by Matteo Ruisi. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Matteo Ruisi's Photography Design?
You will most likely enjoy other award winning photography design as well.
Click here to view more Award Winning Photography Design.
  |
 |
