Artem Luxury Watch Straps Packaging by Joel Derksen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Artem Luxury Watch Straps PRIMARY FUNCTION: Packaging INSPIRATION: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. OPERATION / FLOW / INTERACTION: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal PROJECT DURATION AND LOCATION: 4 months, Netherlands FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box. SPECIFICATIONS / TECHNICAL PROPERTIES: 80mm W x 20mm D x 270cm L TAGS: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia RESEARCH ABSTRACT: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence. Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. CHALLENGE: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality. ADDED DATE: 2022-03-19 13:54:18 TEAM MEMBERS (1) : Creative Director: Joel Derksen IMAGE CREDITS: Photographer: Ingmar Swalue |
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| Visit the following page to learn more: https://otherness.ca/work/artem | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Studio Otherness PROFILE: Studio Otherness has a mandate to refuse the easy answers of contemporary design by engaging with the complexities that manifested your brand in the first place. By prioritizing research into the histories and details of your creations, we initiate a process of intuitive design that feels right for your product and the way you move through the world. Founding and maintaining a brand is an arduous process, and we’re eager to facilitate the collaborative exploration of all potential angles for presenting your work, collecting the nuances of your brand into seamless visual interpretations. We focus on sculpting your story with meaningful references, intentions and insights, creating identities that speak to the audiences you want to reach—without sacrificing your core vision. |
| AWARD DETAILS | |
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Artem Luxury Watch Straps Packaging by Joel Derksen is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Joel Derksen. · Click here to register inorder to view the profile and other works by Joel Derksen. |
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