Artem Luxury Watch Straps Packaging by Joel Derksen

Home > Winners > #139454


DESIGN DETAILS
DESIGN NAME:
Artem Luxury Watch Straps

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.

OPERATION / FLOW / INTERACTION:
Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal

PROJECT DURATION AND LOCATION:
4 months, Netherlands

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.

SPECIFICATIONS / TECHNICAL PROPERTIES:
80mm W x 20mm D x 270cm L

TAGS:
Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia

RESEARCH ABSTRACT:
Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence. Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.

CHALLENGE:
The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.

ADDED DATE:
2022-03-19 13:54:18

TEAM MEMBERS (1) :
Creative Director: Joel Derksen

IMAGE CREDITS:
Photographer: Ingmar Swalue

Visit the following page to learn more: https://otherness.ca/work/artem
CLIENT/STUDIO/BRAND DETAILS
NAME:
Studio Otherness

PROFILE:
Studio Otherness has a mandate to refuse the easy answers of contemporary design by engaging with the complexities that manifested your brand in the first place. By prioritizing research into the histories and details of your creations, we initiate a process of intuitive design that feels right for your product and the way you move through the world. Founding and maintaining a brand is an arduous process, and we’re eager to facilitate the collaborative exploration of all potential angles for presenting your work, collecting the nuances of your brand into seamless visual interpretations. We focus on sculpting your story with meaningful references, intentions and insights, creating identities that speak to the audiences you want to reach—without sacrificing your core vision.

NOMINATION DETAILS

Artem Luxury Watch Straps Packaging by Joel Derksen is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Joel Derksen when results are announced.
AWARD DETAILS

Artem Luxury Watch Straps Packaging by Joel Derksen is Winner in Packaging Design Category, 2021 - 2022.



· Press Members: Login or Register to request an exclusive interview with Joel Derksen.

· Click here to register inorder to view the profile and other works by Joel Derksen.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Joel Derksen's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Artem Luxury Watch Straps Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Joel Derksen, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.