Multivision Porsche Shanghai Photography Artwork by Florian W. Mueller

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DESIGN DETAILS
DESIGN NAME:
Multivision Porsche Shanghai

PRIMARY FUNCTION:
Photography Artwork

INSPIRATION:
Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture. I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars. I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city. It's multiple exposure photography, always three photographies in one picture.

OPERATION / FLOW / INTERACTION:
1. Digital location scouting via internet, Google Earth, etc. 2. Physical location scouting in Shanghai 3. Shooting in the streets of Shanghai 4. Post Production

PROJECT DURATION AND LOCATION:
Location-Scouting and Shooting: 10 days, 10 more days for postproduction

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Different Artworks in different sizes, all in limited editions

TAGS:
Shanghai, China, Porsche, multiple exposure, photography

RESEARCH ABSTRACT:
The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.

CHALLENGE:
The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.

ADDED DATE:
2022-03-15 15:17:28

TEAM MEMBERS (2) :
David Schütte and Claire Bayrasy.

IMAGE CREDITS:
Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy

PATENTS/COPYRIGHTS:
Copyrights belong to Florian W. Mueller, 2022.

Visit the following page to learn more: https://www.florianwmueller.com/multivision-p orsche-shanghai
CLIENT/STUDIO/BRAND DETAILS
NAME:
Porsche China

PROFILE:
Florian W. Mueller is a fine art and commercial photographer and creative director, living in Cologne, Germany and working worldwide. Porsche (China) Motors Ltd. is a subsidiary of parent company Dr. Ing h.c. F. Porsche AG. Porsche China commenced operations in 2001 to support Porsche partners in China through dedicated personnel who oversee every aspect of sales marketing and after sales functions.

NOMINATION DETAILS

Multivision Porsche Shanghai Photography Artwork by Florian W. Mueller is a Nominee in Photography and Photo Manipulation Design Category.

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AWARD DETAILS

Multivision Porsche Shanghai Photography Artwork by Florian W. Mueller is Winner in Photography and Photo Manipulation Design Category, 2021 - 2022.



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