Drive2Extremes Multivision Photography Artwork by Florian W. Mueller |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Drive2Extremes Multivision PRIMARY FUNCTION: Photography Artwork INSPIRATION: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results. I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. OPERATION / FLOW / INTERACTION: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes... PROJECT DURATION AND LOCATION: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production. FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design |
PRODUCTION / REALIZATION TECHNOLOGY: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together. SPECIFICATIONS / TECHNICAL PROPERTIES: Several produced artworks in different sizes. TAGS: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan, RESEARCH ABSTRACT: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment... CHALLENGE: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown. ADDED DATE: 2022-03-15 12:40:28 TEAM MEMBERS (3) : Sandy Mcintosh, Rita el Hachem and Guild Finland. IMAGE CREDITS: All images: Client: Porsche Middle East & Africa FZE Agency: KeKo Dubai Creative Director: Sandy Mcintosh Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen Assistant: Christian Bacher Driver: Jukka Honkavuori PATENTS/COPYRIGHTS: Copyrights belong to Florian W. Mueller, 2022. |
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| Visit the following page to learn more: https://florianwm.com/portfolio/drive3ex |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Porsche Middle East and Africa FZE PROFILE: Porsche Middle East and Africa FZE, based in Dubai UAE. CEO: Manfred Bräunl To be closer to customers in the region and support exclusive partners, Porsche established the regional office in Dubai in 1999. Today, this regional office is led by a team of 76 dedicated professionals who provide strategic and operational support throughout the Middle East, the Levant, India, Pakistan and Africa. |
| AWARD DETAILS | |
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Drive2extremes Multivision Photography Artwork by Florian W. Mueller is Winner in Photography and Photo Manipulation Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Florian W. Mueller. · Click here to register inorder to view the profile and other works by Florian W. Mueller. |
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