The Tridea Project Book by Lisa Winstanley |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Tridea Project PRIMARY FUNCTION: Book INSPIRATION: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy. OPERATION / FLOW / INTERACTION: The three layered cover of the book provides both practical navigation and visual metaphor. PROJECT DURATION AND LOCATION: The project started in March 2018 in Singapore and finished in January 2022 in Singapore. |
PRODUCTION / REALIZATION TECHNOLOGY: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity. SPECIFICATIONS / TECHNICAL PROPERTIES: The overall book is Size: 250mm (w) x 315mm (h) (closed) Cover - 135gsm colourplan (amethyst) over 2mm board Endpaper - 135gsm colourplan (amethyst) Text - 170gsm maple bright TAGS: Book, Design, Collaboration, Co-creation, Ethical RESEARCH ABSTRACT: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space. CHALLENGE: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration ADDED DATE: 2022-03-11 07:48:43 TEAM MEMBERS (2) : Lisa Winstanley: Lead Designer / Art Director and Lisa Peh Jiaxian: Photographer IMAGE CREDITS: Image #1: Photographer Lisa Peh Jiaxian Image #2: Photographer Lisa Peh Jiaxian Image #3: Photographer Lisa Peh Jiaxian Image #4: Photographer Lisa Peh Jiaxian Image #5: Photographer Lisa Peh Jiaxian PATENTS/COPYRIGHTS: Not applicable |
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| Visit the following page to learn more: http://www.lisawinstanley.com | |||||
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NAME: Lisa Winstanley PROFILE: Lisa Winstanley is an Assistant Professor of visual communication at the school of Art Design and Media at Nanyang Technological University in Singapore. This design project was created as part of her current research into preventing visual plagiarism. |
| AWARD DETAILS | |
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The Tridea Project Book by Lisa Winstanley is Winner in Print and Published Media Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Lisa Winstanley. · Click here to register inorder to view the profile and other works by Lisa Winstanley. |
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