Satine Pro Milk Packaging by L3branding

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DESIGN DETAILS
DESIGN NAME:
Satine Pro

PRIMARY FUNCTION:
Milk Packaging

INSPIRATION:
Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
50mm*50mm*180mm

TAGS:
milk, package design, organic, Cubism

RESEARCH ABSTRACT:
-

CHALLENGE:
The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage". Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.

ADDED DATE:
2022-03-07 08:33:03

TEAM MEMBERS (3) :
Creative Direction: Guanru LI, Designer: Zhenxing Shi; Zhengyang Xuan and Projiect Manager: JIaxin He

IMAGE CREDITS:
L3branding, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
L3branding

PROFILE:
L3branding is a brand experience design and consulting company. Helping many international and local brands with the concept of “art expression tactics, creativity-driven business”Image upgrade and management, new brand or product positioning, concept and experience system construction. Enhance the competitiveness of brands with graphic, spatial and multi-dimensional experience design methods. The business covers brand strategy,VI, packaging, interaction, dynamic image, space display, VI, packaging, interaction, dynamic image, space display.

NOMINATION DETAILS

Satine Pro Milk Packaging by L3branding is a Nominee in Packaging Design Category.

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AWARD DETAILS

Satine Pro Milk Packaging by L3branding is Winner in Packaging Design Category, 2021 - 2022.



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