Lamay Island's Souvenir Series Brand Packaging Design by Chia-Hui Lien and Jen-Wei Huang

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DESIGN DETAILS
DESIGN NAME:
Lamay Island's Souvenir Series

PRIMARY FUNCTION:
Brand Packaging Design

INSPIRATION:
From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.

OPERATION / FLOW / INTERACTION:
Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.

PROJECT DURATION AND LOCATION:
This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outer box size of this package is W34cmxD23cmxH6cm.

TAGS:
Brand,Packaging design

RESEARCH ABSTRACT:
From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.

CHALLENGE:
The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.

ADDED DATE:
2022-03-05 14:41:15

TEAM MEMBERS (1) :
Designer: Chia-Hui Lien , Jen-Wei Huang

IMAGE CREDITS:
Designer: Chia-Hui Lien , Jen-Wei Huang

PATENTS/COPYRIGHTS:
Chia-Hui Lien , Jen-Wei Huang

Visit the following page to learn more: https://www.behance.net/polly65217d5c8
CLIENT/STUDIO/BRAND DETAILS
NAME:
CHIA-HUI LIEN

PROFILE:
Yi Jia Visual Identity Design Co.,LTD's design expertise includes branding, graphic design, packaging design, book design and exhibition visual design. He has designed various design projects for customers in various sections such as Kaohsiung MRT, Kaohsiung City Government Cultural Bureau, Sinosteel Group, Taipower, Kaohsiung City History Museum and so on. Chia-Hui Lien is the Design Director of Yi Jia Visual Identity Design Co.,LTD. Won 3 Silver Awards, 3 Bronze Awards, A' Design Awards 2018-2021 Iron Awards, 2018 Moscow Global Graphic Design Golden Bee Biennale, 2018 Indigo Design Silver Award, 2018 Indigo Design Bronze Award, 2018 Muse Creative Award Platinum , 2018 Muse Creative Gold Award. 2019 Muse Creative Award Platinum Award, 2019 Muse Creative Gold Award.

NOMINATION DETAILS

Lamay Island's Souvenir Series Brand Packaging Design by Chia-Hui Lien and Jen-Wei Huang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lamay Island's Souvenir Series Brand Packaging Design by Chia-Hui Lien and Jen-Wei Huang is Winner in Packaging Design Category, 2021 - 2022.



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