Jinlongquan Beer Packaging by Jin Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jinlongquan PRIMARY FUNCTION: Beer Packaging INSPIRATION: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition. OPERATION / FLOW / INTERACTION: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme. PROJECT DURATION AND LOCATION: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle is made of iron SPECIFICATIONS / TECHNICAL PROPERTIES: 80*250mm（jar） TAGS: Beer, Jinlongquan, SANBU, Wuhan packaging design RESEARCH ABSTRACT: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower. CHALLENGE: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer. ADDED DATE: 2022-03-04 02:49:52 TEAM MEMBERS (2) : Designer: Jin Zhang and illustration: Jin Zhang IMAGE CREDITS: Jin Zhang, 2021. PATENTS/COPYRIGHTS: InBev jinlongquan beer (Hubei) Co., Ltd |
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| Visit the following page to learn more: https://njxyn.zcool.com.cn/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: InBev jinlongquan beer (Hubei) Co., Ltd PROFILE: InBev jinlongquan beer (Hubei) Co., Ltd. chose to develop beer in 1977. It has three production bases of Jingmen, Xiaogan and Yichang, with an annual beer production capacity of 600000 tons. The company is a joint venture between Budweiser InBev group, the world's largest brewer, and Hubei jinlongquan group. It is one of the largest beer brewing bases in Central China. |
| AWARD DETAILS | |
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Jinlongquan Beer Packaging by Jin Zhang is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Jin Zhang. · Click here to register inorder to view the profile and other works by Jin Zhang. |
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