Hometown Flavor Rice Noodle Packaging by Changshu Institute of Technology

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DESIGN DETAILS
DESIGN NAME:
Hometown Flavor

PRIMARY FUNCTION:
Rice Noodle Packaging

INSPIRATION:
Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.

OPERATION / FLOW / INTERACTION:
Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.

PROJECT DURATION AND LOCATION:
The project started in March 2021 in Kunming and finished in May 2021 in Kunming

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 145mm x Length 200mm x Height 40mm

TAGS:
Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted

RESEARCH ABSTRACT:
This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.

CHALLENGE:
How to use vision to express taste is the most challenging part of design.

ADDED DATE:
2022-03-04 00:50:58

TEAM MEMBERS (1) :
Liu Sirong

IMAGE CREDITS:
Image#1: Illustrator, Liu Sirong, Portrait, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Changshu Institute of Technology

PROFILE:
CIT as a provincial full-time undergraduate institute was established in 1958, characterized by cultivating applied talents. It covers an area of 120 hectares with two campuses— Donghu and Dongnan campus. Exclusive foreign teachers apartment and international students apartment are provided on campus.CIT comprises 53 undergraduate majors of 12 schools which involve 9 disciplines —engineering, science, literature, economics, management, history, law, education, art, etc. It has an enrollment of over 18200 students. Among its nearly 1,200 staff, there are over 250 with doctor degree, and about 450 with senior professional title. With “Breed integrity, seek truth—— keep at it and every day will record your progress.” as its motto, CIT has been persistent in serving the locality, developing interactively with regional economy and social causes, and establishing several professional school with some famous enterprises, such as elevator engineering school, international service engineering school, photovoltaic technology school, automobile engineering school, and so on.

NOMINATION DETAILS

Hometown Flavor Rice Noodle Packaging by Changshu Institute of Technology is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hometown Flavor Rice Noodle Packaging by Changshu Institute of Technology is Winner in Packaging Design Category, 2021 - 2022.



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