Roundooze Chickpea Snack Packaging by Salvita Bingelyte

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DESIGN DETAILS
DESIGN NAME:
Roundooze Chickpea Snack

PRIMARY FUNCTION:
Packaging

INSPIRATION:
These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.

OPERATION / FLOW / INTERACTION:
Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.

PROJECT DURATION AND LOCATION:
Started in October 2021 and finished January 2022 in Vilnius, Lithuania.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 145 mm x Height 210 mm

TAGS:
Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania

RESEARCH ABSTRACT:
Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.

CHALLENGE:
The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.

ADDED DATE:
2022-03-03 22:33:25

TEAM MEMBERS (1) :


IMAGE CREDITS:
Erin Hope Stevens (Copywriter)

Visit the following page to learn more: http://www.salvita.lt
CLIENT/STUDIO/BRAND DETAILS
NAME:
Salvita Design

PROFILE:
Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design and photography. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future.

NOMINATION DETAILS

Roundooze Chickpea Snack Packaging by Salvita Bingelyte is a Nominee in Packaging Design Category.

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AWARD DETAILS

Roundooze Chickpea Snack Packaging by Salvita Bingelyte is Winner in Packaging Design Category, 2021 - 2022.



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