Puzzle Water Packaging by Yunnan Technology and Businesss University

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DESIGN DETAILS
DESIGN NAME:
Puzzle

PRIMARY FUNCTION:
Water Packaging

INSPIRATION:
Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.

OPERATION / FLOW / INTERACTION:
The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."

PROJECT DURATION AND LOCATION:
The project started in September 2021 in Kunming and finished in March 2022 in Kunming

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 60mm x Length 60mm x Height 180mm

TAGS:
Bottled water, Paradoxical space, Illusion, Maze graphics, School

RESEARCH ABSTRACT:
This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.

CHALLENGE:
The visual representation of abstract ideas is a richly adjusted part of the entire design process.

ADDED DATE:
2022-03-01 14:47:42

TEAM MEMBERS (3) :
Li Yuanyuan, Liu Kaiyi and Lin Hai

IMAGE CREDITS:
Image #1: Illustrator Liu Kaiyi, Bottle, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Yunnan Tech & Besiness University

PROFILE:
Yunnan Technology and Business University (YTBU)is a first private-run university fully accredited by the PRC Ministry of Education. Located in Kunming city in the southwestern province of Yunnan. The University boasts a beautifully landscaped campus of around two hundred acres.

NOMINATION DETAILS

Puzzle Water Packaging by Yunnan Technology and Businesss University is a Nominee in Packaging Design Category.

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AWARD DETAILS

Puzzle Water Packaging by Yunnan Technology and Businesss University is Winner in Packaging Design Category, 2021 - 2022.



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