Tianmu Yunwu Tea Packaging by Huiqiong Yang

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DESIGN DETAILS
DESIGN NAME:
Tianmu Yunwu Tea

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.

OPERATION / FLOW / INTERACTION:
The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.

PROJECT DURATION AND LOCATION:
The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gift box size: 300 mm x 200 mm x 180 mm Jar size: 90 mm x 90 mm x 90 mm

TAGS:
packaging, vision, creativity, structure, oriental aesthetics

RESEARCH ABSTRACT:
Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.

CHALLENGE:
The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.

ADDED DATE:
2022-02-28 14:34:13

TEAM MEMBERS (3) :
Huiqiong Yang , Xu Liu and Jin Gao.

IMAGE CREDITS:
Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Xinchang County Government

PROFILE:
Xinchang is located in the eastern part of Zhejiang Province, under the jurisdiction of Shaoxing City. It was established in 908 AD. The landform features are "eight mountains, half water and half fields". It is a typical mountainous county. Xinchang is the birthplace of Chinese landscape poetry and landscape painting, as well as the essence of the road of Tang poetry in eastern Zhejiang, the journey of Buddhism, and the source of the tea ceremony. Xinchang is the hometown of famous tea in China, the top ten key tea-producing counties in China, the national tea standardization demonstration county, and the national tea technology innovation demonstration county. Top ten regional public brands and other honors.

NOMINATION DETAILS

Tianmu Yunwu Tea Packaging by Huiqiong Yang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tianmu Yunwu Tea Packaging by Huiqiong Yang is Winner in Packaging Design Category, 2021 - 2022.



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