WineStax Stackable Wine Rack by BrandBase

Home > Winners > #137924


DESIGN DETAILS
DESIGN NAME:
WineStax

PRIMARY FUNCTION:
Stackable Wine Rack

INSPIRATION:
The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.

OPERATION / FLOW / INTERACTION:
The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.

PROJECT DURATION AND LOCATION:
The project started in 2020 and the final product has been launched on the dutch market in September 2021.

PRODUCTION / REALIZATION TECHNOLOGY:
The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging size: 20,5 x 20,5 x 2,5 cm Packaging weight: 334 g Product size:19,5 x 19,5 x 16 cm Product weight: 264 g

TAGS:
Winestax, stackable, wine rack, home decor, kitchen accessory,

RESEARCH ABSTRACT:
During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.

CHALLENGE:
The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.

ADDED DATE:
2022-02-28 08:24:07

TEAM MEMBERS (15) :
Director: Paul Alberts, Chief Operations Director: Inge Overtoom, Commercial Director: James Rankin, Creative director: Jesse Post, Strategy director: Klaas Engelsma, Digital Director: Wouter Hogeland, Innovation producer: Michiel Haverlag, Designer: Jeroen Coert, Designer: Rebeka Pakozdi, Traffic manager: Wim de Roos, Operations manager: Mark Edwards, Account manager: Miles Rankin, Administrator: Stephan Kraak, Project manager: Anne Gombert and Project manager: Renske Dilven

IMAGE CREDITS:
BrandBase, 2021.

PATENTS/COPYRIGHTS:
Copyrights: BrandBase, Mr. G.P. Alberts, 2021

Visit the following page to learn more: http://www.winestax.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
BrandBase B.V.

PROFILE:
BrandBase is a global creative marketing company that crafts innovative promotional campaigns that bring back customers, sales, and revenue.We know that driving repeat purchases is one of the most important goals of top marketers. We have over 25 years experience in producing innovative and highly effective campaigns, activations and promotional rewards. We create premium-quality promotional products that express your brand’s character, positioning, and value proposition. We are not just a premiums supplier. We can also work with your internal team to build a marketing campaign that helps meet the set objectives. We know our product. We know loyalty. We bring more customers back, more often.

NOMINATION DETAILS

Winestax Stackable Wine Rack by Brandbase is a Nominee in Bakeware, Tableware, Drinkware and Cookware Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by BrandBase when results are announced.
AWARD DETAILS

Winestax Stackable Wine Rack by Brandbase is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2021 - 2022.



· Press Members: Login or Register to request an exclusive interview with BrandBase.

· Click here to register inorder to view the profile and other works by BrandBase.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Brandbase's Kitchenware Design?
You will most likely enjoy other award winning kitchenware designs as well.
Click here to view more Award Winning Kitchenware Designs.


Did you like Winestax Stackable Wine Rack? Help us create a global awareness for good kitchenware design worldwide. Show your support for Brandbase, the creator of great kitchenware design by gifting them a nomination ticket so that we could promote more of their great kitchenware designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |