Gujinggongjiu Liquor Packaging by Sisi Don

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DESIGN DETAILS
DESIGN NAME:
Gujinggongjiu

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol

OPERATION / FLOW / INTERACTION:
Through the open left and right sides, show the visual effect of multi-level

PROJECT DURATION AND LOCATION:
The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Luminous ink printing, can be in the dark will be the dragon pattern is displayed

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 150mmxDepth 110mmxHeight 280mm

TAGS:
BAIJIU Gujingongjiu Liquor packaging

RESEARCH ABSTRACT:
Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products

CHALLENGE:
The application of luminous ink in the bottle above

ADDED DATE:
2022-02-27 15:59:10

TEAM MEMBERS (1) :
INFINITY STUDIO

IMAGE CREDITS:
Sisi Don, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Gujingongjiu

PROFILE:
Is a traditional famous bozhou gujing wine. Produced in bozhou city, anhui province belongs to the specialty of luzhou-flavor daqu liquor bozhou region, "peony in the wine," said, is known as one of the eight famous Chinese. Flavoring substances in liquor in the history of Chinese wine has a very long history, which began in the first year of take cao cao (196) will be home made in bozhou "nine Yun spring liquor" and the brewing method into offerings of han emperor Liu Xie. To "color clear as crystal, sweet pure elegant like orchid, entrance luscious, prolongs" aftertaste unique style, won the unanimous praise at home and abroad. Flavoring liquor has four national gold award, the conferences won the title of famous Chinese liquors. In 1988, on the top of the list at the 13th international food fair in Paris. Flavoring liquor trademark for "year virgin pulp. Flavoring liquor has more than 1800 years history of wine culture, according to research, flavoring wine began in the first year of sussing out (in 196), when cao cao will hometown bozhou specialty "nine Yun spring liquor" and brewing methods to the han emperor, since then, the wine became imperial tribute. Gujing wine has a long history. Northern and southern dynasties, the decrease in bozhou shop set, it was found that there is a ancient, sweet well water QingLie, people use the well water and brewing wine, tea, delicious. According to legend, there is a general combat, weapon used in the dying will put into the well. Who knows after that well is more than the first qing chun transparent, and throat, the cup of wine, miles, ancient famous, known as "the well". According to historical records, flavoring liquor is established on the basis of the "nine Yun spring liquor", for Cao Caoling underlings. After cao cao "nine Yun spring liquor" and wine-making method "nine Yun wine method" to the han emperor Liu Xie, to offer the emperor, as the court with wine. From then on, bozhou in wine-making workshop have mushroomed. In song dynasty, has become a famous wine store set reduction, the local people still "vortex water mandarin fish Sue water carp, Hu Qin splendidly VIP reduction".

NOMINATION DETAILS

Gujinggongjiu Liquor Packaging by Sisi Don is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gujinggongjiu Liquor Packaging by Sisi Don is Winner in Packaging Design Category, 2021 - 2022.



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