DESIGN NAME: Wildheart Organics
PRIMARY FUNCTION: Aromatherapy Candles
INSPIRATION: Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials.
OPERATION / FLOW / INTERACTION: Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
PROJECT DURATION AND LOCATION: Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars.
SPECIFICATIONS / TECHNICAL PROPERTIES: There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges
TAGS: Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
RESEARCH ABSTRACT: On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
CHALLENGE: The project timing was quite tight.
ADDED DATE: 2022-02-27 03:51:24
TEAM MEMBERS (2) : Angela Spindler - Creative Director, designer, illustrator and Annie Dekker - Finished art, retouching, illustration colour/retouching
IMAGE CREDITS: Angela Spindler, 2021.
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