Wildheart Organics Aromatherapy Candles by Angela Spindler |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Wildheart Organics PRIMARY FUNCTION: Aromatherapy Candles INSPIRATION: Whiff of luxury. It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product. We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand. Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. OPERATION / FLOW / INTERACTION: Boxes are crash lock bottoms with simple tuck in lids. Core flute inners have die cut finger hole for ease of opening. PROJECT DURATION AND LOCATION: Project commenced in July 2018, Sydney Australia. Project completed in April 2019, Sydney Australia. Launched in UK in September 2019 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Printed CMYK on uncoated stock with spot UV details. Boxes of various sizes with coreflute inners. Separate label s printed for candle jars. SPECIFICATIONS / TECHNICAL PROPERTIES: There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock. 52 SKU's, 5 product ranges TAGS: Candle packaging, Packaging for candles, premium packaging, luxury candle packaging RESEARCH ABSTRACT: On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall. CHALLENGE: The project timing was quite tight. ADDED DATE: 2022-02-27 03:51:24 TEAM MEMBERS (2) : Angela Spindler - Creative Director, designer, illustrator and Annie Dekker - Finished art, retouching, illustration colour/retouching IMAGE CREDITS: Angela Spindler, 2021. |
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| Visit the following page to learn more: https://www.wearedepot.com.au/portfolio | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Depot Creative PROFILE: Packaging Design that builds brands. We’re specialists in our field, choosing to stick with what we do best without getting stuck in our ways. We focus on food, drinks, fragrance, beauty and wellness and lifestyle because a lifetime of being immersed in these categories is where our experience comes into its own. We team up with visionary clients because they value the difference we bring to the mix. We always challenge and seek out the difference to ensure our designs remain in the mind and heart of consumers. We’re Depot, the packaging thinkers, creators and innovators. |
| AWARD DETAILS | |
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Wildheart Organics Aromatherapy Candles by Angela Spindler is Winner in Packaging Design Category, 2021 - 2022.· Read the interview with designer Angela Spindler for design Wildheart Organics here.· Press Members: Login or Register to request an exclusive interview with Angela Spindler. · Click here to register inorder to view the profile and other works by Angela Spindler. |
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