DESIGN NAME: Dr Alva Astronomy
PRIMARY FUNCTION: Gift Box
INSPIRATION: The Mid-autumn Festival, exploration, moon watching, and keywords are the concepts that Dr Alva wants to convey. We use the spaceship to travel in space and human beings to explore the universe to reflect the spirit of exploration that the brand wants to convey. In the design of the gift box, we use a lamp that can project the moon to reflect bringing the moon into thousands of households to appreciate the moon. The gift box given to customers not only contains moon cakes but also a moon.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Dr Alva Astronomy is a gift box packaging design for the traditional Chinese festival "Mid-Autumn Festival". The gift box conveys the concept of Dr. Alva's courage to explore the ecological balance of the skin. During the Mid-Autumn Festival in China, people have the custom of viewing the moon. The gift box can project the moon, which means bringing the moon into thousands of households.
OPERATION / FLOW / INTERACTION: Take out the telescope, put it in the observatory, rotate the telescope to project the moon
PROJECT DURATION AND LOCATION: The project started in Shenzhen in June 2021, completed in Shenzhen in August 2021, and exhibited in Shenzhen in August 2021
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Cardboard, Paper, Printing, Projection lamp, Plexiglass,
SPECIFICATIONS / TECHNICAL PROPERTIES: 350mmx350mmx550mm
TAGS: Mid-autumn festival, Gift box, Moon cake gift box, Dr Alva space capsule, Full moon, Moon viewing, Moon
RESEARCH ABSTRACT: -
CHALLENGE: Box structure, Creative concept, Plexiglass mold opening, Projection lamp printing
ADDED DATE: 2022-02-26 08:17:01
TEAM MEMBERS (3) : Fang Jiemei, Jiang Kang and Wang Xinyu
IMAGE CREDITS: Jiemei Fang and Kang Jiang, 2021.
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