Sabritas X Netflix Money Heist Food Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sabritas X Netflix Money Heist PRIMARY FUNCTION: Food Packaging INSPIRATION: 2020 was a very trying year for us all. The difficulties were immense. With more than 130,000 closed stores around Mexico, it was challenging to create a design strategy that is normally driven by in-store activations. However, the increase of at-home consumption and home delivery, as well as the uptick of viewership on platforms like Netflix, infused us with the confidence and determination to do something daring! UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our challenge was to create an excitingly unique Sabritas + Netflix Money Heist LTO promotion that engages and encourages people to share and collect the packs, and ignite social media buzz. This was the first time that we’ve worked with Netflix on a show promotion, and it came at an important and historical moment. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-25 21:04:47 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2021. |
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| AWARD DETAILS | |
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Sabritas X Netflix Money Heist Food Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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