The Emerald Isle Rare Irish Whiskey Packaging by Tiago Russo

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DESIGN DETAILS
DESIGN NAME:
The Emerald Isle

PRIMARY FUNCTION:
Rare Irish Whiskey Packaging

INSPIRATION:
The Emerald Isle Collection represents a combination of the iconic characteristics of Faberge's heritage, and the rich narrative of the natural and mythological isle of Ireland, woven into a one-of-a-kind inimitable whiskey and luxury experience. A statement of whiskey, art and craftsmanship. A symbol synonymous with Faberge, the iconic egg shape is used as a design accent throughout the entire collection, while the opulent coloured gemstones reflect Ireland's traditions and natural beauty.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Emerald Isle Collection is a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge. Seven iconic places in Ireland were chosen as the inspiration for the bespoke details that are subtly crafted into the collection's packaging. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of the rarest Irish whiskey ever created.

OPERATION / FLOW / INTERACTION:
Open the clasps in the display case and remove the lid by the upper leather handle. In order to interact with the box, open the back latch, remove the key, unlock the box from the upper lock, and open the doors. The lights will automatically turn on. Use the key in the whiskey bottle neck to open the side compartments leading to the Faberge products. Below, a push-to-open drawer reveals the tasting set and exclusive Cohiba cigars and humidor, providing the perfect experience.

PROJECT DURATION AND LOCATION:
Designed between March 2020 and January 2021, and firstly launched at a private auction in February 2021 where it sold for over 2 Million USD, breaking the world record for the most expensive whiskey ever sold. Each of the 7 units has been being manufactured one by one and selling for record-breaking prices ever since, reaching above the 4 Million USD mark.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Design, technology and craftmanship meet the highest of standards in order to bring together The Emerald Isle collection. Each box features a unique geometric illustration, etched into the polished walnut in solid brass string. At the centre is an egg-shaped opening, decorated with cabochon emeralds, which locks from the top. Behind, two latched medallions initiate the revealing of the secrets behind the doors, with the key and lighting controls that begin the immersive experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Display Case: 500W x 400D x 450H The Emerald Isle Box: 420W x 310D x 350H The Emerald Isle Set is composed by two boxes: whereas the main box, in walnut and golden details sets the mood and the interaction with the exclusive products inside, each set is accompanied by a transit/display case, with a clear display and a solid walnut base, powered by batteries with LED channels providing self-illumination to the products in a museum-like display.

TAGS:
Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Design, Collection, Art, Product

RESEARCH ABSTRACT:
The R&D stages for the development of The Emerald Isle were based on two different approaches. 1) In creating and finishing the oldest, rarest, triple distilled, triple barrelled Irish whiskey ever created. 2) in providing for such rarity, the most exclusive and luxurious packaging, immersive experience and interaction that has ever been created. All the finest details of luxury, craftsmanship, technology and display have merged together in order to create a uniquely, timelessly designed product.

CHALLENGE:
The main challenge in creating The Emerald Isle was to create something so unique, so luxurious, that would take the whiskey and luxury markets by storm. The materials had to be the absolute best, applied with jewellery precision, in intertwining gemstones, natural wood and gold, creating at the same time, a truly immersive and meaningful experience for any of the exquisite 7 owners of this rarest of products. The challenge of merging art, jewellery, craft and design into one creation.

ADDED DATE:
2022-02-25 10:14:29

TEAM MEMBERS (2) :
Tiago Russo and Katia Martins

IMAGE CREDITS:
All imagery copyrights "The Craft Irish Whiskey Co."

Visit the following page to learn more: http://bit.ly/3tPbWsz


CLIENT/STUDIO/BRAND DETAILS
NAME:
The Craft Irish Whiskey Co.

PROFILE:
The Craft Irish Whiskey Co. (CIWC) was founded with a clear intention to exploit the rapid evolution of the global Irish whiskey market by creating a range of premium and ultra-premium Irish whiskeys. The dramatic growth of the Irish whiskey market over the last twenty years has led to consumer reappraisal of the category, leaving the premium end under-served. Similarly, traditional whiskey companies have not seized modern marketing techniques despite the rapid penetration of brown spirits amongst the 25-45 year-old category. CIWC aims to meet this market need, offering high-quality whiskeys sold as rare and collectible releases.



NOMINATION DETAILS

The Emerald Isle Rare Irish Whiskey Packaging by Tiago Russo is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

The Emerald Isle Rare Irish Whiskey Packaging by Tiago Russo is Winner in Packaging Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15389 on December 28, 2022, 1:10 am
I'm absolutely astonished by the beauty and elegance of "The Emerald Isle" packaging design. Every detail has been thoughtfully crafted to capture the eye, while still preserving its characteristic Irish spirit. The intricate patterns and textures on the bottle perfectly capture the essence of the whiskey, and the intricate papercut artwork on the box is a stunning addition to the overall design. It's a truly remarkable piece of work and it's no surprise that it has been awarded. Kudos to Tiago Russo for this amazing work!
Walter Graham Comment #19873 on January 3, 2023, 6:14 am
I'm absolutely blown away by Tiago Russo's work, "The Emerald Isle", which has won the Platinum A' Design Award in Packaging Design. It's a truly remarkable work, a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge. The bespoke details crafted into the collection's packaging are inspired by seven iconic places in Ireland, and the opulent coloured gemstones reflect Ireland's traditions and natural beauty. Tiago Russo's achievement is a manifestation of their talent, hard work and dedication, and I'm so proud of them for winning the Platinum A' Design Award - it's an incredible accomplishment and one that deserves to be celebrated. Congratulations Tiago Russo!
Stefano Moretti Comment #24671 on January 3, 2023, 7:45 am
The Emerald Isle Collection is an outstanding example of craftsmanship and artistry, merging the rarest Irish whiskey with the iconic heritage of Faberge's jewellery. This work is a unique, timeless celebration of the luxury, colour and boldness of the rarest whiskey ever created. Its packaging, materials and details are of the absolute best quality, creating an immersive and meaningful experience for those lucky enough to own it.
Victoria Hill Comment #36767 on January 3, 2023, 11:48 am
The Emerald Isle is a truly awe-inspiring work of art, where craftsmanship, design and technology combine to create a timeless masterpiece. From the iconic egg shape, to the polished walnut and solid brass string, to the opulent coloured gemstones, each detail of this rare Irish whiskey packaging is carefully crafted to perfection. The Emerald Isle is a unique experience that truly captures the spirit of Ireland's heritage, blending the rarest whiskey with the classic jewellery creations of Faberge. It is an exquisite combination of luxury, colour, and boldness that is sure to be a timeless celebration of whiskey, art, and craftsmanship.
Thomas Anderson Comment #41072 on January 3, 2023, 1:18 pm
I am absolutely mesmerized by the Emerald Isle Collection and its timeless art statement that pays homage to the heritage of Faberge and the iconic places of Ireland. The unique combination of whiskey and luxury embodied in the egg-shaped design accents, the opulent gemstones, and the boldness of the rarest Irish whiskey ever created is simply remarkable. It is a one-of-a-kind experience that speaks to the traditions and natural beauty of the Emerald Isle. I am in awe of the craftsmanship and attention to detail that was put into this incredible work and am truly inspired by the creativity and excellence of its creator.
Patricia Miller Comment #45526 on January 3, 2023, 3:10 pm
The Emerald Isle is a breathtakingly beautiful and intricately crafted masterpiece that combines art, craftsmanship, and luxury in a one-of-a-kind whiskey experience.
Paul Williams Comment #64796 on January 4, 2023, 12:15 am
The Emerald Isle is a true masterpiece and a perfect example of the power of design. From the intricate details in the packaging to the timeless art statement of merging the rarest Irish whiskey with the iconic heritage of jewellery creations from Faberge, this design is truly remarkable. Every aspect of this work, from the opulent coloured gemstones reflecting Ireland's traditions and natural beauty to the merging of art, jewellery, craft and design, is an absolute work of art. This award-winning design is an impressive display of craftsmanship and creativity, and a testament to the designer's skill and dedication.
Anna Ivanova Comment #72413 on January 4, 2023, 3:51 am
I commend Tiago Russo for their remarkable work on the 'The Emerald Isle' Rare Irish Whiskey Packaging. An outstanding achievement indeed! Well done!
Paul Phillips Comment #75738 on January 4, 2023, 5:27 am
This work is truly a masterpiece! The Emerald Isle Collection is a beautiful tribute to Irish heritage and culture, and the packaging perfectly captures the boldness and luxury of the rare whiskey inside. Every detail of the design is carefully crafted to evoke the iconic places in Ireland, from the subtle gold accents to the intricate patterns. I am in awe of the designer's ability to create such a timeless art statement that merges the two worlds of whiskey and jewellery together. It is no wonder why this work has been awarded the A' Design Award.
Elena Petrenko Comment #78849 on January 4, 2023, 7:06 am
The Emerald Isle Collection is a stunningly crafted masterpiece that fuses whiskey, art and craftsmanship to create an immersive and meaningful experience.
Haruka Abe Comment #82449 on January 4, 2023, 9:24 am
Congratulations to Tiago Russo for receiving the prestigious Platinum A' Design Award for his outstanding 'The Emerald Isle' Rare Irish Whiskey Packaging!
Adam Harris Comment #86164 on January 4, 2023, 12:30 pm
I am absolutely captivated by the unique-properties behind The Emerald Isle Collection. A timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge is a work that is truly remarkable and worthy of a great accolade. The details subtly crafted into the collection are inspired by seven iconic places in Ireland, and its design truly reflects the luxury, colour and boldness of this rare whiskey. The merging of art, jewellery, craft and design into one creation is a remarkable feat, and it is no surprise that The Emerald Isle Collection is an award-winning work.
Chloe Turner Comment #92166 on January 4, 2023, 6:53 pm
I am absolutely mesmerized by this incredible work of art! Its combination of Faberge's heritage and the rich narrative of Ireland creates a unique and luxurious whiskey experience. I love how the iconic egg shape is featured throughout the collection, and the opulent colored gemstones perfectly embody the traditions and beauty of the Emerald Isle. This is truly an amazing piece of packaging design and the perfect example of art meets craftsmanship. Congratulations to the designer for their well-deserved A' Design Award!
Mark Allen Comment #94193 on January 4, 2023, 9:43 pm
This incredibly unique and luxurious packaging design is a true testament to the art, craftsmanship and technology that can come together to create something truly remarkable. The intricate details and exquisite materials used perfectly capture the iconic heritage of jewellery creations from Faberge and the rich narrative of the natural and mythological isle of Ireland. It is an unparalleled whiskey and luxury experience that will take the whiskey and luxury markets by storm.
Elisabeth Clark Comment #95076 on January 4, 2023, 11:16 pm
I am absolutely in awe of Tiago Russo's work "The Emerald Isle" and their success in winning the A' Design Award for Packaging Design. The Emerald Isle Collection is an incredible blend of Irish whiskey, Faberge's iconic heritage, and the beauty of Ireland. The intricate details and stunning artwork are a testament to the craftsmanship and attention to detail that went into creating this timeless masterpiece. I can only imagine how difficult it must have been to develop such a rare and luxurious whiskey and packaging. It is clear that Tiago Russo has put a significant amount of effort and passion into creating this captivating work. They have truly earned this award and I look forward to seeing the future works of Tiago Russo.

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