B&B Italia Showroom by Outin Design

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DESIGN DETAILS
DESIGN NAME:
B&B Italia

PRIMARY FUNCTION:
Showroom

INSPIRATION:
B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.

OPERATION / FLOW / INTERACTION:
The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.

PROJECT DURATION AND LOCATION:
Start time: January 2020 Completion time: September 2020 Location:Ningbo, Zhejiang Province

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project area: 540 square meters Type: Showroom

TAGS:
OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance

RESEARCH ABSTRACT:
The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.

CHALLENGE:
The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.

ADDED DATE:
2022-02-25 09:54:03

TEAM MEMBERS (2) :
Chief Designer : Wang Chen and Company: OUTIN. DESIGN

IMAGE CREDITS:
WenStudio

Visit the following page to learn more: http://reurl.cc/LpDLXa
CLIENT/STUDIO/BRAND DETAILS
NAME:
OUTIN. DESIGN

PROFILE:
OUTIN. DESIGN is a multi-disciplinary practice that works in fields of architecture, public interaction, exhibitions and installations, visual identity and brand planning, residence and lifestyle products. The four teams of the practice are independent and also work in a collaborative manner. R.E.C R.E.C is the team responsible for the design of architecture, public interaction, exhibitions and installations. Its name is derived from the thinking on "Time recycle", which indicates the eternal time cycle of 24 hours, 1,440 minutes or 86,400 seconds. From perceiving the essence of things to working out design solutions, this process is a cycle that integrates with time. WMT Working in sectors of residence and lifestyle products, WMT team strives to "inspire turning points of life". This is embodied by its research process that design directors Wang Chen and Da Dong continuously engage in — discovering new inspirations and forms, and inspiring new lifestyles. Environment defined by different functions are complemented by spaces of distinct attributes, whether being basic or rigorous, being eclectic or decorative. From living room to bedroom, dining room to outdoors, all designs express a flexible, practical way for relaxation and personalized ideas, hence eventually forming warm living spaces. Over the years, this has shaped WMT team's basic values - "Comfortable life comes from WMT".

NOMINATION DETAILS

B&b Italia Showroom by Outin Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

B&b Italia Showroom by Outin Design is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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