Baidu Thematic Map by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

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DESIGN DETAILS
DESIGN NAME:
Baidu

PRIMARY FUNCTION:
Thematic Map

INSPIRATION:
Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration

OPERATION / FLOW / INTERACTION:
The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life

PROJECT DURATION AND LOCATION:
The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.

FITS BEST INTO CATEGORY:
Interface and Interaction Design

PRODUCTION / REALIZATION TECHNOLOGY:
Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population

SPECIFICATIONS / TECHNICAL PROPERTIES:
The application is designed for all Android and iOS smart phone sizes.

TAGS:
Phone, Map app, GIS, AI, UX, UI

RESEARCH ABSTRACT:
We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.

CHALLENGE:
In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.

ADDED DATE:
2022-02-25 08:58:29

TEAM MEMBERS (1) :
YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan

IMAGE CREDITS:
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020

Visit the following page to learn more: http://youtu.be/XZw5gPyt3eI
CLIENT/STUDIO/BRAND DETAILS
NAME:
Baidu Online Network Technology (Beijing) Co., Ltd

PROFILE:
Baidu was founded by Mr. Li Yanhong in Zhongguancun on January 1, 2000. At the beginning of its establishment, Baidu's mission was to "allow people to obtain information and find what they are looking for in the most convenient way". Today's Baidu has become the most popular and influential Chinese website in China, accounting for more than 85% of the Chinese search engine market. Adhering to the "user-oriented" concept, the company constantly adheres to technological innovation, provides billions of users with rich search products, innovatively launched search-based marketing and promotion services, and established the world's largest network alliance. At present, Baidu is providing efficient and accurate services for 500,000 enterprises, becoming the most popular Internet marketing and promotion platform for enterprises.

NOMINATION DETAILS

Baidu Thematic Map by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a Nominee in Interface and Interaction Design Category.

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AWARD DETAILS

Baidu Thematic Map by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is Winner in Interface and Interaction Design Category, 2021 - 2022.



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