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| DESIGN DETAILS |
DESIGN NAME:
Eataly Ginza
PRIMARY FUNCTION:
Restaurant
INSPIRATION:
Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
OPERATION / FLOW / INTERACTION:
Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
PROJECT DURATION AND LOCATION:
It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The total floor area is 1000 square meters.
TAGS:
Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
RESEARCH ABSTRACT:
By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
CHALLENGE:
Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
ADDED DATE:
2022-02-24 12:30:58
TEAM MEMBERS (1) :
Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
IMAGE CREDITS:
#1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021
PATENTS/COPYRIGHTS:
Uds Ltd. + Eataly Asia Pacific, Ltd.
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| Visit the following page to learn more: https://www.eataly.net/it_it/negozi |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
EATALY Asia Pacific, LTD.
PROFILE:
With the mission of "Eat Better, Live Better," Eataly advocates a quality lifestyle that extends through Italian food.
The name "Eataly" is a fusion of EAT and ITALY, meaning "Eating Italian," which encompasses Italian history, food culture, ease of cooking, and the many qualities that Italy has to offer.
As the name suggests, it is a global brand that operates stores in 15 countries around the world that convey the original food culture of Italy.
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| COMMENTS |
| Giulia Esposito |
Comment #15344 on December 28, 2022, 12:55 am |
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I am truly amazed by the work of Eataly Ginza. The interior of the restaurant is stunning and exudes an atmosphere of sophistication and elegance. Every element of the space has been carefully thought out and designed to create a truly special experience. The lighting, the textures, and the materials used to bring the restaurant to life are simply stunning. It is clear that a lot of thought and effort has gone into creating this unique space, and the results speak for themselves. Eataly Ginza is a truly remarkable restaurant that is sure to be a popular destination for many.
This work is a deserving winner of the A' Design Award and I want to congratulate Uds Ltd. for creating such an impressive and memorable space.
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| Paul Williams |
Comment #64716 on January 4, 2023, 12:13 am |
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Eataly Ginza is a truly remarkable work of art. Its design is truly inspiring and its concept is unlike any other restaurant. The way Uds Ltd. has managed to create a bright and green space with a series of small stores to represent the Eataly Garden concept is nothing short of extraordinary. Uds Ltd. has managed to capture the essence of Ginza and combine it with Eataly's values to create an atmosphere that is truly enjoyable. The zoning plan with as few horizontal partitions as possible, the streetlights placed throughout the space, and the louvered ceiling creates a sense of unity and a semi-outdoor space. All of these features come together to create a truly unique and special experience that one can only find at Eataly Ginza. Congratulations to Uds Ltd. for their award-winning work!
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| Paul Phillips |
Comment #75640 on January 4, 2023, 5:24 am |
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I am absolutely delighted to see that Eataly Ginza has been recognised with such a prestigious award! The concept of creating small stores within one bright and green space is absolutely brilliant and provides a unique experience for people to enjoy. It is clear that this design has been carefully crafted to ensure that visitors feel at ease and can appreciate the values of Eataly. This is a truly fantastic achievement and I am sure that Uds Ltd. should be incredibly proud of their success!
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| Elena Petrenko |
Comment #78765 on January 4, 2023, 7:03 am |
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Uds Ltd.'s award-winning work, "Eataly Ginza", is an exceptionally well-crafted and beautiful restaurant that perfectly captures the essence of its unique concept and design.
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| Adam Harris |
Comment #86072 on January 4, 2023, 12:26 pm |
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I am absolutely in awe of the creative brilliance demonstrated in the design of the Eataly Ginza restaurant. The integration of the Eataly Garden concept with the existing Tsutaya Bookstore creates a unique experience that is both inviting and comfortable. The thoughtful use of lighting, plantings, and benches to create a vibrant and lively atmosphere is truly inspiring. It is no surprise that this restaurant has been recognized as a winner of the A' Design Award for Interior Space and Exhibition Design. Congratulations to Uds Ltd. for their incredible accomplishment!
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| Elisabeth Clark |
Comment #95031 on January 4, 2023, 11:07 pm |
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I am delighted to celebrate Uds Ltd.'s success for winning the A' Design Award for their work titled "Eataly Ginza". It is obvious that a great amount of thought, research and dedication has gone into creating this unique and inspiring interior space. I am truly impressed by their attention to detail, from the small stores to represent the "Eataly Garden" concept to the lighting, plantings, benches and other features that encourage visitors to spend their time comfortably. It is clear that Uds Ltd. has gone to great lengths to create a space that conveys the importance of rich food experiences. I am in awe of their creativity and hard work, and congratulate them on their award-winning design.
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