Divergence Game Kit by eMotionLAB

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DESIGN DETAILS
DESIGN NAME:
Divergence

PRIMARY FUNCTION:
Game Kit

INSPIRATION:
IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.

OPERATION / FLOW / INTERACTION:
First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.

PROJECT DURATION AND LOCATION:
The project started in January 2021 and launched online in January 2022.

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
154mm (w) x 112mm (d) x 50mm (h)

TAGS:
design thinking, gamified tool kit, card game

RESEARCH ABSTRACT:
-

CHALLENGE:
Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.

ADDED DATE:
2022-02-24 06:46:29

TEAM MEMBERS (10) :
Creative Director: Mandy Tsang, Art Director: Kat Luk, Project Manager: Christy Chan, Illustrations: Ivy Sin, Graphic Design: Charmian Cheung, Helen Cheung, Packaging Design: Helen Cheung, Charmian Cheung, Script writing: Wilson Lui, Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants, Sound Design: Anthony Liu and Game Design: Hong Kong Design Centre, Press Start Hong Kong

IMAGE CREDITS:
Hong Kong Design Centre

PATENTS/COPYRIGHTS:
Hong Kong Design Centre

Visit the following page to learn more: https://www.idk-hkdc.org/toolkit/divergence
CLIENT/STUDIO/BRAND DETAILS
NAME:
eMotionLAB Ltd.

PROFILE:
We are eMotionLAB. We tell stories that move people. We are a creatively-minded agency that specialises in the art of motion. Everything we create will touch, stir and inspire. We are creative creators who take your business and make it profitable using our unique, personalized approach to marketing and advertising.

NOMINATION DETAILS

Divergence Game Kit by Emotionlab is a Nominee in Toy, Games and Hobby Products Design Category.

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AWARD DETAILS

Divergence Game Kit by Emotionlab is Winner in Toy, Games and Hobby Products Design Category, 2021 - 2022.



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