Coway Customer Experience Centre by IQI Concept

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DESIGN DETAILS
DESIGN NAME:
Coway

PRIMARY FUNCTION:
Customer Experience Centre

INSPIRATION:
The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.

OPERATION / FLOW / INTERACTION:
Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.

PROJECT DURATION AND LOCATION:
Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.

SPECIFICATIONS / TECHNICAL PROPERTIES:
2210 sqft

TAGS:
experience centre, curves, nature, clean, commercial space, digital

RESEARCH ABSTRACT:
The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre. We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre

CHALLENGE:
The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.

ADDED DATE:
2022-02-24 01:50:31

TEAM MEMBERS (3) :
Yie Yee Wong, Alice Dinh and Wei Ling Yee

IMAGE CREDITS:
Photographer: David Yeow

Visit the following page to learn more: http://www.iqiconcept.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
IQI Concept

PROFILE:
IQI Concept is a full service design firm based in Kuala Lumpur, providing comprehensive design solutions for clients who want to create the perfect home or office environment that fits their flair, lifestyle and philosophy. They strive in delivering high quality and satisfaction to their clients. That’s why they embrace that every project starts with a partnership between the client and their team.

NOMINATION DETAILS

Coway Customer Experience Centre by Iqi Concept is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Coway Customer Experience Centre by Iqi Concept is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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